Brand Tone

helpful, knowledgeable, and approachable

Brand Values

• •Quality: Emphasis on providing high-quality products.
• •Expertise & Guidance: Pride in their experienced staff and ability to offer expert advice, especially on energy-efficient solutions.
• •Customer Satisfaction: Focus on good service, easy returns, and meeting customer needs.
• •Australian Owned: Highlighting their 100% Australian ownership and operation is a clear value.
• •Comprehensive Range: Offering a wide selection of lighting products to meet diverse needs.
• •Value/Fair Pricing: Communicating good prices and a price match guarantee.

Best Practices

• •Prioritize Helpfulness: Ensure all copy, from product descriptions to social media replies, aims to genuinely assist the customer in making informed decisions.
• •Showcase Expertise Clearly: Translate technical lighting terms into easy-to-understand language. Highlight the experience and knowledge of the staff.
• •Maintain an Approachable Voice: Use a conversational and friendly tone where appropriate, especially on social media and in customer service interactions. Avoid overly technical or impersonal language.
• •Emphasize Australian Identity: Subtly weave in the "Australian owned and operated" aspect to build trust and a local connection.
• •Focus on Solutions and Benefits: Instead of just listing features, explain how the products and services benefit the customer (e.g., save energy, create ambiance, improve home value).

Social Perception

Lighting Superstore is generally perceived as a reliable retailer with a good range of products and helpful staff. Customers appreciate the Australian ownership and the expertise offered. The availability of both online and physical stores is likely seen as a benefit. They are viewed as a place to find a variety of lighting solutions, from basic to designer.

Copy Examples

• •Headline: Brighten Your Home the Aussie Way. Expert Advice & Quality Lights at Lighting Superstore.
• •Social Media Post: Confused by Kelvins and Lumens? Our friendly lighting experts are here to help you find the perfect glow for every room. Visit us in-store or online! #LightingMadeEasy #AustralianOwned
• •Product Description Snippet: Crafted for style and engineered for efficiency, this pendant light not only illuminates your space but also adds a touch of modern elegance. Our team has handpicked this piece for its quality and lasting design.
• •Email Subject Line: Energy Saving Starts With Smart Lighting Choices – Let Us Show You How!
• •Website Banner: Your Local Lighting Experts for Over 50 Years. Quality Lights, Great Prices, and Service You Can Trust.