Brand Tone

Friendly, Inspiring, and Trustworthy

Brand Values

• •Quality & Durability
• •Customer Satisfaction & Excellent Service
• •Inspiration & Transformation
• •Reliability & Trust
• •Innovation
• •Community & Giving Back

Best Practices

• •Focus on the Customer's Dream: Frame copy around how Lighting Legends helps customers achieve their desired outdoor ambiance and lifestyle (e.g., "transform your garden," "create unforgettable moments").
• •Use Warm, Evocative Language: Words like "glow," "magical," "haven," "enchanting," "cosy," and "sparkle" can help create an inspiring and inviting feel, reflecting the product's effect.
• •Highlight Trust Markers Subtly: Weave in mentions of awards (Feefo), UK-based service, product guarantees, quality materials, and prestigious clients where appropriate to build confidence without sounding boastful.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical features (like IP ratings or connectability), explain them in terms of customer benefits (e.g., "peace of mind through any weather," "easily extend your display"). Address the customer directly ("your garden," "you can").
• •Show, Don't Just Tell, Inspiration: Encourage user-generated content and use vivid descriptions and customer testimonials in copy to showcase real-life transformations and build a sense of community and shared inspiration.

Social Perception

High-Quality Provider, Excellent Customer Service, Transformative Products, Trustworthy UK Brand, Good Value for Money

Copy Examples

• •Headline: Your Garden's Golden Hour, Anytime. Body: Transform your outdoor space into a warm, inviting haven with Lighting Legends. Our award-winning LED festoon lights are built to last, simple to install, and designed to inspire those unforgettable moments. Discover your perfect glow today!
• •Headline: Quality That Shines, Service That Sparkles. Body: Don't let dull evenings dim your style. At Lighting Legends, we offer premium, weather-proof outdoor lighting backed by our triple Feefo Gold award-winning UK customer service. Illuminate your world with confidence.
• •Headline: Dream Bigger, Shine Brighter. Body: Ready to create the outdoor oasis you've always imagined? Lighting Legends makes it easy. From enchanting string lights to smart solutions, explore our range and let our friendly team help you bring your vision to life. Let's make your garden legendary!
• •Headline: The UK's Favourite Outdoor Lights? Our Customers Think So! Body: With thousands of glowing reviews and the trust of places like Windsor Castle, Lighting Legends is your go-to for beautiful, durable outdoor lighting. Experience the difference quality makes and enjoy your garden, year after year.
• •Headline: Effortless Evenings, Enduring Brilliance. Body: Create magical outdoor memories with Lighting Legends. Our easy-to-connect, energy-efficient LED lights are designed in Derbyshire to withstand the British weather, ensuring your space always looks its best. Brighten up your nights, beautifully.