Brand Tone

Enthusiastic, friendly, and inspirational, combined with a professional, reliable, and lighthearted approach.

Brand Values

• •Quality
• •Customer Centricity
• •Inspiration and Transformation
• •Reliability

Best Practices

• •Always frame products as tools for transformation, using inspiring language to help customers visualize the end result.
• •Maintain a balance between approachable, friendly language and professional credibility, emphasizing award-winning service and product quality.
• •Incorporate direct quotes from positive customer reviews into marketing copy to amplify authentic endorsements.
• •Consistently highlight key service benefits such as 'Free Tracked UK Delivery' and 'Fast Dispatch' in prominent locations to reduce purchase friction.
• •Develop and consistently use a distinct brand lexicon, including terms like 'Legendary', 'Glow Up', and 'Transform', to create a memorable brand voice.

Social Perception

Overwhelmingly positive, primarily due to exceptional customer service, high-quality and durable products, and fast delivery. While some perceive products as higher priced or note occasional minor product issues, the excellent service consistently resolves concerns, reinforcing a strong, trustworthy brand image.

Copy Examples

• •Transform your evenings from simple to stunning. ✨ Our Elite Festoon lights aren't just lights; they're an invitation to create unforgettable moments in a garden that truly glows. Ready to become a Lighting Legend? Tap the link in our bio to explore the collection. #LightingLegends #GardenTransformation #OutdoorLiving
• •Your Garden's Magical Makeover Awaits. Don't just light up your garden, bring it to life! Our award-winning, heavy-duty festoon lights are built to last and designed to inspire. With free, tracked UK delivery on orders over £35, your dream outdoor space is just a click away.
• •💡 Inspiration for your next garden project is here!
• •Engineered for durability and designed for delight. Our Super Festoon lights are more than just a purchase; they're an investment in countless cozy evenings and vibrant celebrations. Backed by our award-winning UK customer service team, you can shop with confidence.
• •From boring to brilliant in 60 seconds! 🤩 #gardenglowup #lightinglegends #festoonlights