Brand Tone

Inspirational, Caring, and Authentic

Brand Values

• •Positivity and Inspiration
• •Handmade Craftsmanship
• •Personal Connection
• •Meaningful Gestures
• •Community and Small Business Support

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy with the feeling you want to evoke (joy, inspiration, love) and then provide the details (materials, dimensions, personalization options). This connects the customer to the "why" before the "what."
• •Always Weave in the "Handmade" Narrative: Consistently use words like "handcrafted," "handmade with care," "thoughtfully designed," and "made in our studio." This reinforces the brand's core value of craftsmanship and distinguishes it from mass-produced competitors.
• •Use "Light" and "Positivity" Metaphors: The brand name "Lighthouse" is a powerful metaphor. Use related words and concepts in your copy—such as "brighten their day," "light up the moment," "a beacon of hope," and "spark of creativity"—to create a cohesive and memorable brand identity.
• •Maintain a Personal and Authentic Voice: Write as if you are speaking directly to a friend. Use "I" and "we" to refer to the studio, share small personal anecdotes where appropriate (like on social media), and always express gratitude for customer support. This builds on the authentic, woman-owned small business image.
• •Focus on the "Giver" and the "Receiver": Frame your products not just by their features, but by the experience they create. Write copy that helps the customer visualize the joy of giving the perfect gift and the happiness of the person receiving it. Use phrases like, "Imagine their smile when..." or "The perfect way to show you care."

Social Perception

Trustworthy and Relatable: Customers likely perceive the brand as honest and genuine due to the personal narrative of its founder and its small-business identity. Source of Meaningful Gifts: The brand is positioned as a go-to source for gifts that are thoughtful and emotionally significant rather than purely transactional. The focus on personalization and positive messaging reinforces this perception. High-Quality and Detailed: The emphasis on items being "hand-made with care" suggests a high standard of quality and attention to detail, which is a key expectation for customers purchasing personalized keepsakes. Community-Oriented: The active Facebook presence and local Minnesota identity likely foster a sense of community around the brand, making customers feel like they are supporting a person rather than a faceless company.

Copy Examples

• •Light Up Their Reading Journey. ✨ Looking for a gift that’s both beautiful and inspiring? Our new handcrafted wooden bookmarks can be personalized with your favorite quote or a special name. Each one is made with love, designed to bring a little spark of joy to every page turned. Perfect for the book lover in your life! #HandmadeWithHeart #LighthouseLaserStudio #MeaningfulGifts
• •Title: The Writer's Motivation Set - Set of 6 Engraved Pencils. Description: Fuel creativity and banish writer's block with our motivational pencil set. Each pencil is carefully engraved with an uplifting affirmation to inspire great ideas and positive thinking. Made from natural wood and handcrafted in our Minnesota studio, this set is the perfect companion for students, journalers, and dreamers. Give the gift of encouragement.
• •Image/Video: A short, visually appealing video showing a sun catcher being made and then hung in a sunny window. Text: Capture the sunlight and hold onto the moment. Our personalized sun catchers are more than just decor; they're handmade keepsakes that celebrate a special name, date, or memory. Each piece is crafted with care to bring light and positivity into your home. A perfect gift for weddings, new homes, or just because. Visit our shop to create yours! (Link in bio)
• •Headline: From Our Heart to Your Home. Body: Lighthouse Laser Studio was born from a simple idea: that a small, thoughtful gift can make a big impact. As a mom of three, I know that life’s most precious moments are often the little ones. That’s why every item we create is personally designed and handcrafted, infused with the positivity I hope to share with the world. Thank you for supporting a dream and for letting us be a small part of your story.
• •Subject: The Gift of a Personalized Memory. Body: This holiday season, give a gift that tells a story. Our custom-engraved ornaments are designed to celebrate the moments that matter most—a first Christmas, a new family member, or a cherished memory. Handmade with care right here in our studio, each ornament is a unique keepsake that will be treasured for years to come. Order by [Date] for guaranteed holiday delivery!