Brand Tone

Authentic & Rooted, Elegant & Sophisticated, Passionate & Dedicated, Respectful & Conscious, Welcoming & Experiential, Subtly Educational

Brand Values

• •Connection (People & Place)
• •Stewardship of the Land (Organic & Biodynamic Farming)
• •Authenticity & Terroir Expression
• •Quality & Excellence
• •Family & Heritage
• •Sustainability & Self-Sufficiency
• •Community & Collaboration

Best Practices

• •Anchor in "People & Place": Consistently thread the narrative of the Lightfoot family's multi-generational farming history and their deep connection to the specific terroir of Wolfville and the Minas Basin throughout all communications. This core philosophy should be the bedrock of their storytelling.
• •Emphasize Vitality & Purity: Utilize descriptive language that reflects the life, energy, and vibrancy inherent in biodynamic farming and the resulting wines. Words like "living," "dynamic," "pure," "expressive," "bright," and "energetic" will resonate with this core value.
• •Share Knowledge Gracefully: Offer insights into biodynamics, the importance of terroir, and the unique aspects of cool-climate winemaking in an approachable, engaging, and elegant manner. The aim should be to share passion and understanding, not to overwhelm with technical jargon.
• •Champion Authenticity Visually and Verbally: Ensure that all visual content (photography, videography) aligns seamlessly with the authentic, elegant, and nature-focused tone of the written copy. Showcase the genuine beauty of the landscape, the detailed craftsmanship involved, and heartfelt moments.
• •Communicate with Respectful Passion: Whether discussing the intricacies of soil health, the nuances of a particular vintage, or the elements of a guest experience, the underlying tone should always convey a profound respect for nature and the craft, coupled with an evident and infectious passion for quality and excellence. Avoid hyperbole; allow the authentic story and the inherent quality of their offerings to speak compellingly for themselves.

Social Perception

Leaders in Quality & Innovation, A Premier Destination Winery, Producers of Premium, Terroir-Driven Wines, Authentic & Principled, Providers of Positive & Memorable Experiences

Copy Examples

• •Social Media Post (Instagram/Facebook) - Image: Golden hour light over the vineyard rows, with a glass of their wine in the foreground. Eight generations rooted in this soil, a lifetime inspired by the rhythm of the tides. At Lightfoot & Wolfville, each glass holds the story of our land, our family, and our unwavering belief in crafting wines that are truly alive with the spirit of Nova Scotia. Experience the connection. #LWWines #BiodynamicVineyard #NovaScotiaTerroir #FamilyCrafted #CoolClimateWines
• •Website Banner Text - For their "About Us" or "Philosophy" page. Lightfoot & Wolfville: A testament to People & Place. Discover how our family’s heritage and a profound respect for nature converge to create certified biodynamic wines, echoing the unique voice of the Annapolis Valley.
• •Email Newsletter Snippet - Announcing a seasonal dining menu. Savour the essence of the season at our farm-to-table restaurant. Our chef has crafted a new menu celebrating the vibrant bounty of our biodynamic farm and local partners, perfectly paired with wines that speak of this distinct place. Book your table and taste the harmony of Lightfoot & Wolfville.
• •Print Ad Headline - In a lifestyle or travel magazine. More Than Wine. It's a Reflection. Lightfoot & Wolfville Vineyards – Experience the soul of Nova Scotia through world-class biodynamic wines and authentic hospitality on the shores of the Minas Basin.
• •Tasting Note Introduction - On a wine label or technical sheet. Crafted with minimal intervention, this [Wine Name] is a pure expression of our commitment to biodynamic principles and the unique coastal terroir of our [Vineyard Name] vineyard. Expect [brief key characteristics], a signature of its vibrant origin.