Brand Tone

Sophisticated & Elegant, Expert & Knowledgeable, Aspirational & Inspiring, Authentic & Trustworthy, Customer-centric & Helpful

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Curated Selection & Design Excellence
• •Customer Satisfaction & Service
• •Timelessness over Trends
• •Supporting Designers
• •Environmental Responsibility (emerging)

Best Practices

• •Emphasize Authenticity and Craftsmanship: Consistently highlight that all products are genuine designer pieces and detail the quality of materials and manufacturing processes.
• •Use Sophisticated and Evocative Language: Employ descriptive adjectives and a refined vocabulary that reflects the premium nature of the products and appeals to a design-conscious audience. Words like "curated," "iconic," "timeless," "elegant," and "artisanal" align well.
• •Focus on Inspiration and Expertise: Share knowledge through blog posts, buying guides (like "Lighting Placement 101"), and product descriptions that not only describe features but also explain how the lighting can enhance a space or create a specific mood.
• •Maintain a Helpful and Approachable Customer Service Voice: Even with a sophisticated brand image, ensure that communication in customer service channels (chats, emails, social media responses) is friendly, supportive, and efficient, as highlighted in their positive reviews.
• •Ensure Visual and Textual Consistency: The copy should always align with the high-quality, aspirational imagery used on the website and social media. The tone of the text should complement the visual story being told.

Social Perception

A High-End Lighting Retailer, A Go-To Source for Designers, Reliable and Professional, A Curated Destination for Unique Lighting, Ethical

Copy Examples

• •Homepage Banner: "Illuminate Your Vision. Discover Authenticated Designer Lighting for Spaces That Inspire."
• •Product Description Snippet (for a sophisticated pendant): "An embodiment of sculptural grace, the [Product Name] pendant offers more than illumination; it is a statement of timeless design. Crafted by [Designer Name/Brand], its [material/feature] casts a warm, inviting glow, transforming any room into an elegant sanctuary."
• •Social Media Post (Instagram - showcasing a new collection): "Introducing the 'Artisan Glow' Collection – where meticulous craftsmanship meets contemporary artistry. Each piece is a testament to authentic design, curated to bring a unique and soulful luminosity to your home. Explore the collection via the link in our bio. #Lighterior #DesignerLighting #AuthenticDesign #InteriorInspiration #LuxuryLighting"
• •Email Subject Line (for a newsletter): "Expert Insights: Elevate Your Ambiance with Lighterior's Latest Designs"
• •About Us Snippet: "At Lighterior, we believe lighting is an art form. Since 2015, we've dedicated ourselves to sourcing and curating an unparalleled collection of authentic designer lighting from the world's most iconic brands. We are passionate about quality, craftsmanship, and helping you find the perfect illumination to define your space."