Brand Tone

professional, reliable, and passionate.

Brand Values

• •Customer Satisfaction & Service
• •Expertise & Professionalism
• •Reliability & Trust
• •Passion for the Lake Lifestyle
• •Hard Work & Resilience

Best Practices

• •Prioritize Professionalism and Expertise: Always use clear, confident, and knowledgeable language. Avoid slang, overly casual phrasing, or humor that could undermine the brand's position as a trusted expert.
• •Emphasize Reliability and Peace of Mind: Frame the service not just as a task, but as a solution that provides customers with security and frees them from worry. Use words like 'secure,' 'trust,' 'reliable,' 'expert,' and 'peace of mind.'
• •Lead with the Customer Benefit: Instead of just stating 'We install boat lifts,' focus on what the customer gets: 'Start your summer on the water without delay.' Connect the service directly to the enjoyable outcome.
• •Subtly Weave in the Passion Story: While maintaining a professional tone, occasionally reference the founders' passion for the lake. This humanizes the brand and reinforces their commitment and authenticity without sounding unprofessional.
• •Maintain Consistency Across All Channels: The expert, reliable voice used on the website's service pages should be the same voice used in Facebook posts, customer emails, and video descriptions. This builds a strong, recognizable brand identity.

Social Perception

The public and customer perception of Lift Setter is overwhelmingly positive. They are viewed as a top-tier, reputable service provider in their niche. Customers see them as the 'go-to' company for boat lift needs, emphasizing their reliability and the quality of their work. The owners, Nick and Erin, are personally mentioned in reviews, which indicates a strong, positive relationship with their client base. The only noted area for improvement is communication during peak seasons when demand is high, with some customers finding it hard to get through via email or voicemail. Overall, they are perceived as trustworthy, hardworking experts who are passionate about what they do.

Copy Examples

• •Your Season on the Water, Secured by the Experts. Don't let lift installation delay your first day on the lake. At Lift Setter, we provide professional, reliable boat lift and dock services to ensure your season starts right. We handle the heavy lifting, so you can focus on the memories. Schedule your installation today.
• •Trust Your Investment to a Team That Knows the Water. Your boat is a prized possession. Our expert team at Lift Setter provides meticulous installation and maintenance with a deep understanding of lakefront equipment. We treat your property with care and precision. Because for us, 'close enough' isn't good enough.
• •The Lift Setter Promise: Professional Service, Peace of Mind. From spring installation to fall removal, we are Northern Indiana's trusted partner for boat lift services. We value your trust and deliver with timely, expert care on every job. Experience the Lift Setter difference.
• •More Than a Service. We're Part of the Lake Life Community. We didn't just start a business; we built it from our passion for the water. Lift Setter is dedicated to helping our neighbors enjoy the lake lifestyle to the fullest. We bring the fun to the lake, one expertly installed lift at a time.
• •Don't Wait for the Thaw. Schedule Your Spring Lift Installation Now. Peak season is just around the corner. Secure your spot on our schedule and ensure your boat is water-ready without delay. Our professional team is equipped to handle the elements, providing safe and efficient service, so you don't miss a single sunny day.