Brand Tone

Professional, Expert, Reliable, Supportive, Customer-Focused, Community-Oriented, Responsible

Brand Values

• •Quality & Reliability
• •Expertise & Knowledge
• •Exceptional Customer Service
• •Safety
• •Legacy & Trust
• •Community Commitment
• •Continuous Improvement
• •Accountability & Collaboration
• •Sustainability

Best Practices

• •Prioritize Clarity and Professionalism: Use clear, concise language that is easy to understand. Avoid overly casual slang or jargon that might not resonate with a broad business audience. Maintain a respectful and professional demeanor in all communications.
• •Emphasize Expertise and Reliability: Consistently highlight Liftow's extensive experience, partnership with Toyota, and the knowledge of their certified technicians. Use facts and figures where appropriate to build credibility (e.g., "over 60 years of experience," "award-winning training").
• •Showcase Customer Focus and Support: Frame benefits from the customer's perspective. Use language that conveys helpfulness, understanding of their challenges, and a commitment to their success (e.g., "we help you find the right solution," "dedicated to your operational needs").
• •Integrate Values Consistently: Weave in core values like safety, quality, and community responsibility naturally into messaging. For instance, safety messages should be empowering and informative, not just prescriptive.
• •Maintain a Unified Voice Across All Platforms: Whether it's website copy, social media posts, email newsletters, or sales materials, ensure the tone remains consistent. Develop internal brand voice guidelines to help all content creators stay aligned.

Social Perception

Very positive. They are viewed as a reputable and dependable leader in the material handling industry, particularly recognized for their Toyota forklift offerings and comprehensive services. Customers frequently express high satisfaction with their service, the knowledge of their staff, and the reliability of the equipment. The consistent recognition through awards like the Toyota President's Award and accolades for their training programs further solidifies their image as a top-tier dealer and service provider. Their active and well-documented community involvement through #liftowcares contributes to a perception of a socially responsible and caring organization.

Copy Examples

• •Maximize Uptime with Canada's Most Trusted Toyota Forklift Partner. For over 60 years, Liftow has delivered unparalleled Toyota forklift expertise, reliable service, and certified training. Keep your operations moving efficiently. Partner with the pros.
• •Safety. Efficiency. Expertise. That's the Liftow Promise. Elevate your material handling with Liftow. From industry-leading Toyota forklifts to comprehensive operator training, we provide the solutions and support you need to succeed safely and productively.
• •Your Operation Deserves Toyota Quality. Your Team Deserves Liftow Support. Choose the undisputed durability of Toyota forklifts, backed by Liftow's exceptional service, readily available parts, and expert maintenance. We're committed to your productivity.
• •More Than Forklifts. We Deliver Peace of Mind. Liftow offers comprehensive material handling solutions – from new & used Toyota lift trucks and rentals to award-winning safety training. Trust our experts to keep your business running smoothly.
• •Investing in Your Success: Premier Equipment, Lasting Support. Liftow combines the power of Toyota forklifts with a legacy of trusted expertise and a commitment to exceptional service. Let us help you build a more efficient and productive future.