Tono de Marca

encouraging, direct, and focused on performance

Valores de Marca

• •Quality
• •Affordability & Value
• •Comfort and Fit
• •Performance-Oriented
• •Local Identity

Mejores Prácticas

• •Use Strong, Active Verbs: Employ action-oriented language that inspires movement and confidence (e.g., conquer, elevate, unleash, drive).
• •Emphasize Quality and Comfort: Consistently weave these core values into product descriptions, social media captions, and all marketing materials to reinforce brand promises.
• •Maintain a Direct and Encouraging Tone: Avoid overly complex or technical jargon. Speak to the customer in a way that is motivational and supportive of their fitness journey.
• •Incorporate a Sense of Community and Aspiration: Use language that makes customers feel like they are part of a movement of determined, like-minded individuals.
• •Highlight the Canadian/Local Connection: Where appropriate, subtly mention the brand's New Brunswick roots to build trust and a unique identity in a competitive market.

Percepción Social

The brand is in its nascent stage of social perception, primarily perceived through its own curated channels as a straightforward, quality-focused athletic wear provider. Early customer feedback on platforms like TikTok is positive, indicating appreciation for style and function.

Ejemplos de Copy

• •Engineered for your toughest workouts and your well-deserved rest days. Our new collection is here to elevate your performance and comfort. Discover the difference quality makes. #LiftoffApparel #QualityOverEverything
• •Meet your new go-to leggings. Designed for a second-skin feel, our 'Butter Soft' leggings move with you, providing the ultimate in comfort and support. From squats to sprints, experience unrestricted movement and a fit that never lets you down. Your best performance starts here.
• •Dominate your day. Our athletic wear is crafted for those who push their limits. Experience the perfect blend of style, comfort, and durability. Shop now and feel the LIFTOFF difference.
• •You've experienced the comfort, now get ready for the next level. Our latest drop is designed with your feedback in mind, featuring enhanced durability and fresh new colors. As a valued member of the LIFTOFF family, get exclusive early access.
• •From Riverview to the rest of the world. We're proud to design our high-performance athletic wear right here in New Brunswick. Support local and elevate your workout with LIFTOFF Apparel. #MadeInCanada #NBproud