Tono de Marca

Empathetic, Hopeful, and Empowering. Also Community-Driven, Grateful, and Purposeful.

Valores de Marca

• •Dignity and Restoration
• •Second Chances
• •Empowerment through Employment
• •Community and Collaboration
• •Safety and Respect

Mejores Prácticas

• •Always Lead with the Mission: Every piece of copy, whether for sales or fundraising, should connect back to the "why." Frame products not just by their quality, but by the impact they create ("With every stitch, a new creation is born.").
• •Use Authentic Storytelling: Center the voices of your employees through direct quotes and personal stories (while maintaining their privacy and dignity). This is more powerful than generic statements and builds a strong emotional connection with the audience.
• •Emphasize "We" and "Together": Use inclusive, community-focused language. This reinforces the idea that customers, donors, and partners are all part of the solution, fostering a sense of shared ownership and purpose.
• •Focus on Strengths, Not Deficits: Write about employees and "Returning Citizens" in terms of their skills, talent, resilience, and potential. The tone should be empowering and respectful, avoiding language that frames them as victims needing to be saved.
• •Maintain a Hopeful and Action-Oriented Tone: While acknowledging the reality of challenges like recidivism and unemployment, the overall message must be one of hope, progress, and positive change. Every communication should include a clear call to action (shop, donate, volunteer, share) so the audience knows how they can contribute to the solution.

Percepción Social

Perceived as a highly reputable and impactful non-profit, a trusted community asset, genuinely mission-driven, and a symbol of hope.

Ejemplos de Copy

• •In Baltimore, over 60% of returning citizens are unemployed one year after release. At Lifting Labels, we're changing that narrative, one garment at a time. Your donation doesn't just buy fabric; it funds a stable job, hands-on training, and the chance for a skilled artisan to rebuild their life with dignity. Join us in breaking the cycle. Donate today and help us change lives with each stitch. #LiftingLabels #SecondChance #BaltimoreStrong
• •More than a stole. It's a symbol of transformation. Handcrafted with precision and care by the talented artisans at Lifting Labels, each piece represents a journey of perseverance and a future of possibility. Celebrate your achievement with a garment that gives back. Shop our collection of ceremonial apparel via the link in our bio. #MadeInBaltimore #SocialEnterprise #Graduation2025 #PurposefulPurchase
• •At Lifting Labels, we're a family built on a shared mission: empowering Baltimore's returning citizens through meaningful employment. We're looking for passionate volunteers to help with everything from marketing to community outreach. If you believe in second chances and want to make a tangible difference, we want to hear from you. Learn more and sign up on our website. #VolunteerBaltimore #CommunityImpact #GetInvolved
• •"I enjoy the people and the energy... This work helps us dream. And see those dreams become a reality.” Those are the words of Anthony, one of our lead sewing operators. Before Lifting Labels, the future was uncertain. Today, he is a master of his craft, turning ideas into tangible, beautiful creations and helping mentor new members of his team. Stories like Anthony's are what drive our mission forward. They are proof that when talent meets opportunity, transformation happens.
• •Meaningful change is a collaborative effort. We are incredibly grateful for our partnership with [Partner Organization Name]. Their support is vital to our mission of providing stable careers for returning citizens in Baltimore. Together, we are creating a more inclusive and supportive community where everyone has the opportunity to thrive. Thank you for believing in our work. #Partnership #Community #SocialImpact #CorporateResponsibility