Brand Tone

Professional, Authoritative, and Safety-Centric

Brand Values

• •Quality and Reliability
• •Expertise and Comprehensive Solutions
• •Safety and Compliance
• •Customer Focus and Support
• •Local and Family-Owned

Best Practices

• •Always Lead with the Customer's Problem: Frame your copy around the challenges your customers face, such as 'downtime,' 'safety compliance,' or 'finding reliable equipment.' Then, present Liftek as the direct solution.
• •Emphasize 'Comprehensive Support': Avoid simply listing products. Use phrases like 'full backup service,' 'end-to-end solution,' and 'parts and service for all models' to reinforce the value beyond the initial sale or hire.
• •Integrate 'Safety and Compliance' as a Key Benefit: Mentioning 'nationally recognised training,' 'Australian Standards,' and 'creating a safe work environment' adds significant value and builds trust with a professional audience.
• •Leverage the 'Family-Owned' Heritage: Use phrases like 'Our family has been serving the Riverina since 1995' or 'A family-owned commitment to quality' to build a personal, trustworthy connection that larger, non-local competitors cannot claim.
• •Maintain a Professional and Authoritative Voice: Use clear, direct, and confident language. Avoid overly casual slang or jargon that could undermine the brand's position as an industry expert. The tone should reflect deep knowledge and reliability.

Social Perception

Highly positive, centered on reliability and professionalism. Viewed as a trusted local business providing essential, high-quality equipment and support. Partners refer to them as professional and their service as seamless. Credibility from long-standing presence and dealership status for major international brands. Consistently positive feedback and testimonials point to a reputation as a dependable and knowledgeable dealer.

Copy Examples

• •Don't Let Downtime Cost You. Every minute your equipment is down, your project falls behind. At Liftek, we do more than just sell and hire industry-leading equipment. We provide a full backup service to get you up and running faster. With 25+ years of experience and a family-owned commitment to your success, we're your partners in productivity. Call to Action: Keep your project moving. Contact our Griffith or Wagga Wagga team today.
• •Competence creates confidence. Confidence creates a safer worksite. Our nationally recognised Work Safely at Heights and Forklift (LF) courses are now open for booking. Equip your team with the skills they need to operate safely and efficiently. #LiftekTraining #WorkplaceSafety #SafetyFirst #GriffithNSW Call to Action: Link in bio to see all courses and book.
• •Forklift & EWP Service | Liftek Australia | Griffith & Wagga. Fast, reliable repairs for all makes and models. We know downtime is costly. Our expert technicians and extensive parts inventory ensure quick turnarounds. Call us for priority service.
• •Unmatched Reliability: The Toyota Forklift Range. As the largest NSW satellite dealer for Toyota Industrial Equipment, we offer a legacy of durability and performance. Ideal for warehouse logistics, construction, and agricultural use, every Toyota forklift is backed by our expert advice and unbeatable backup service. Let's find the right machine for your workload. Call to Action: Request a Quote or Book a Demo.
• •Your End-to-End Equipment Partner in the Riverina. From project start to finish, Liftek is here to ensure you have the right tools and the right skills. Whether you need to hire a JLG scissor lift for a week, purchase a new Wacker Neuson roller, or certify your crane operators, our family is here to support your business. Call to Action: Explore our full range of sales, hire, and training solutions on our website.