Brand Tone

Inspirational, Encouraging, and Community-focused. It is also modern and energetic, avoiding being preachy or judgmental, focusing on positive affirmation, strength (physical and spiritual), and unity. The language is direct and heartfelt.

Brand Values

• •Faith
• •Community
• •Inspiration
• •Quality
• •Purpose

Best Practices

• •Lead with Inspiration, Not Dogma
• •Integrate Fitness and Faith Naturally
• •Use "You" and "We" to Foster Community
• •Keep it Modern and Clean
• •Let Your Customers Be the Heroes

Social Perception

Perceived as a modern and relevant Christian brand, allowing customers to integrate faith into daily life and style, especially within fitness and contemporary fashion. It is viewed as authentic and mission-driven, fostering pride among customers who see it as representing their identity and values.

Copy Examples

• •Wear your faith on your sleeve. Our new "Kingdom" hoodie is more than just comfort—it's a statement. Built for warmth, designed to inspire. #LiftedByChrist #FaithAndFashion
• •Strength from above. Fuel your workout with faith. Our "Jesus Won" performance tee is designed to keep up with your toughest sets. Tag a workout partner who lifts you up! #ChristianApparel #GymTok #Faith
• •Feel lifted, inside and out. At Lifted By Christ, we create apparel that's as strong as your faith. High-quality materials and inspiring designs made to share your story. Shop our new collection and find your new favorite tee. [Link to website]
• •Strength in savings. For a limited time, get 20% off all our collections. It's our way of saying thank you to this amazing community. Stock up on your favorites and keep spreading the light. #LiftedCommunity
• •The "Unbroken" Collection is here. Featuring minimalist designs that speak volumes. For those who find strength in subtlety and power in prayer. Discover the new line-up.