Brand Tone

Aspirational & Awe-Inspiring, Heritage-Focused & Respectful, Modern & Innovative, Exclusive & Unique, Engaging & Experiential

Brand Values

• •Preservation of Heritage
• •Creation of Unique Experiences
• •Quality & Exclusivity
• •Innovation & Transformation
• •Igniting Curiosity & Discovery

Best Practices

• •Immerse in the "Why": Always connect back to the core purpose – celebrating an iconic landmark, its history, and the unique thrill of the view. Every piece of copy should echo the awe and heritage.
• •Use Evocative Language: Employ strong verbs and aspirational adjectives (e.g., "ascend," "discover," "iconic," "breathtaking," "legacy," "panoramic," "reborn").
• •Balance History with Modernity: Weave in references to the Power Station's rich past while highlighting its innovative present and future. Talk about "Art Deco grandeur" alongside "state-of-the-art experience."
• •Focus on Exclusivity and Uniqueness: Emphasize that the merchandise and the experience are special and can't be found elsewhere. Use terms like "exclusive," "bespoke," "limited edition," "one-of-a-kind."
• •Maintain Visual & Verbal Consistency: Ensure that the language used aligns with the visual branding of Lift 109 (which often features dramatic imagery, Art Deco influences, and modern, clean design elements). The tone should feel as premium and memorable as the experience itself.

Social Perception

Iconic Landmark Reimagined, Must-Do London Attraction, Premium Experience, A Place for Memories/Keepsakes

Copy Examples

• •Headline: Touch the Sky. Own a Piece of History. Body: Ascend 109 metres above London and bring home more than just a memory. The Lift 109 Store offers exclusive keepsakes that capture the spirit of Battersea Power Station – an icon reborn. Visit us after your journey to the top.
• •Social Media Post: From powerhouse to panorama. ✨ The Lift 109 experience elevates your view of London, and our store helps you cherish that moment forever. Discover bespoke gifts and unique souvenirs in Turbine Hall A. #Lift109 #BatterseaPowerStation #LondonViews #IconicLondon
• •Product Description (for a bespoke brick): More than a brick. It's a fragment of London's legacy. This limited edition cast iron brick, inspired by the iconic Battersea Power Station, is a tangible connection to 90 years of history, meticulously restored and reimagined. A collector's item from the Lift 109 Store.
• •Email Subject: Elevate Your Gifting: Souvenirs from London's Most Epic View. Body: Just experienced the breathtaking 360° views from Lift 109? Don't let the wonder fade. The Lift 109 Store offers a curated collection of gifts and apparel, perfect for remembering your ascent or sharing the magic with someone special.
• •Website Banner: Lift 109 Store: Where Heritage Meets Horizon. Text: Commemorate your journey through London's story. Explore exclusive merchandise inspired by the legendary Battersea Power Station and the unforgettable Lift 109 experience.