Brand Tone

Inspiring & Supportive, Authoritative & Knowledgeable, Conscious & Ethical, Premium & High-Quality, Community-Focused

Brand Values

• •Innovation & Performance
• •Sustainability & Eco-Friendliness
• •Quality & Durability
• •Integrity & Ethics
• •Inclusivity & Support
• •Giving Back

Best Practices

• •Lead with Purpose: Always connect product features back to the core values of performance, sustainability, and supporting the yogi's journey. Emphasize why Liforme creates its products the way it does (e.g., "to support and encourage the practice of Yoga with our groundbreaking and truly useful products").
• •Use Empowering and Inclusive Language: Address yogis with respect and understanding of their dedication. Use words that inspire confidence and support their growth (e.g., "transform your practice," "guides Yogis of all shapes and sizes").
• •Highlight Innovation with Clarity: When discussing features like "AlignForMe®" or "GripForMe®," explain the tangible benefits for the user clearly and concisely, avoiding overly technical jargon unless explained. Focus on how these innovations solve problems or enhance the practice.
• •Be Transparent About Ethics and Sustainability: Authentically communicate the brand's commitment to eco-friendly materials, ethical production, and initiatives like B Corp certification. This builds trust and resonates with the target audience.
• •Foster Community and Connection: Use language that invites engagement and makes users feel part of a larger, like-minded community (e.g., "Join the Liforme family," "Live for More®"). Encourage sharing experiences and celebrate the collective passion for yoga.

Social Perception

Liforme is widely perceived as a premium, top-tier yoga mat brand known for its exceptional grip, innovative alignment system, and strong commitment to sustainability. Customers view Liforme products as a worthwhile investment that significantly enhances their yoga practice, particularly for those who practice frequently or engage in styles like hot yoga where grip is crucial. The brand is seen as trustworthy and ethical, with its B Corp certification and transparent communication about materials and manufacturing processes resonating well with conscious consumers. There is a strong appreciation for the thoughtful design of the AlignForMe system, which many users find genuinely helpful for improving their form and preventing injuries. While the price is higher than many competitors, the general consensus is that the quality, performance, and durability justify the cost.

Copy Examples

• •Headline: Elevate Your Flow. Discover Unrivaled Grip & Conscious Design. Body: Experience the Liforme difference. Our revolutionary AlignForMe® system guides your practice, while our planet-friendly materials support your journey and the Earth. Practice with purpose. (Tone: Inspiring, Authoritative, Conscious)
• •Headline: Root Down with Confidence. The Planet-Friendly Mat That Grips Back. Body: Sweat, flow, and transform without slipping. Liforme’s eco-conscious mats offer warrior-like grip and intelligent alignment cues, empowering every yogi to deepen their practice safely and sustainably. (Tone: Supportive, Conscious, Premium)
• •Headline: More Than a Mat. It's a Commitment to Your Practice, and Our Planet. Body: Crafted by yogis, for yogis. Liforme mats are innovatively designed for optimal performance and ethically made to be kind to your body and the Earth. Join a community that lives for more. (Tone: Community-Focused, Ethical, Inspiring)
• •Headline: Unlock Your True Potential. AlignForMe® – Your Personal Guide on the Mat. Body: Perfect your poses and find your center with Liforme's patented AlignForMe® system. Experience a new level of precision and stability, no matter your experience. Invest in your practice, invest in yourself. (Tone: Authoritative, Supportive, Premium)
• •Headline: Sustainable Strength. Uncompromising Performance. Body: Choose a mat that reflects your values. Liforme combines groundbreaking GripForMe® technology with biodegradable, non-toxic materials, offering a superior practice experience that honors the planet. (Tone: Conscious, Premium, Authoritative)