Brand Tone

Health-Conscious & Reassuring, Transparent & Trustworthy, Approachable & Enjoyable, Positive & Empowering

Brand Values

• •Purity
• •Transparency
• •Quality & Taste
• •Sustainability
• •Customer-Centricity/Lifestyle Alignment

Best Practices

• •Prioritize "Purity" and "Zero Sugar" Messaging: Consistently highlight the core benefits of zero sugar, organic grapes, and freedom from harmful chemicals in all communications.
• •Emphasize Transparency: Regularly remind the audience about lab testing, ingredient disclosure, and certifications to build and maintain trust.
• •Balance Health with Enjoyment: While the health aspects are key, ensure copy also conveys the pleasure, taste, and sociability of drinking wine. Avoid overly clinical language.
• •Use Authentic Lifestyle Imagery and Language: Reflect the target audience’s active, wellness-oriented lifestyle in visuals and text. Use words like "vibrant," "balanced," "conscious," and "fulfilling."
• •Maintain a Confident and Reassuring Voice: Speak with authority about the benefits of your wine, reassuring consumers that they are making a good choice for themselves without sacrificing quality or experience.

Social Perception

Positive for Health-Conscious Consumers, Trustworthy due to Transparency, Good Taste for the Category, Growing Niche Appeal

Copy Examples

• •Sip Smarter. Live Fuller. Discover the pure taste of Lifevine Wines – zero sugar, organically grown, and lab-tested for your peace of mind. Because great wine should enhance your life. #PurelyLifevine #ZeroSugarWine
• •Transparency in every bottle. At Lifevine, we believe you deserve to know what’s in your wine. Enjoy our award-winning taste, crafted with certified organic grapes and absolutely nothing to hide. What are you sipping tonight? #LifevineTruth #CleanWine
• •Your active lifestyle just found its perfect wine. Lifevine offers all the flavor you love, with zero sugar and no unwanted additives. Cheers to feeling great, inside and out! #WellnessUncorked #LifevineLifestyle
• •Taste the difference purity makes. Our winemaker, Julia Cattrall, crafts every Lifevine bottle with a commitment to exceptional flavor and sustainable practices. Enjoy wine that’s as good for the planet as it is for your palate. #SustainableSips #ArtOfWinemaking
• •No more sugar crashes, just pure enjoyment. Lifevine’s delicious, zero-sugar wines mean you can savor every moment without compromise. Join the movement! #ZeroCompromise #LifevineMoments