Brand Tone

Calm & Serene, Inspirational & Motivational, Holistic & Natural, Community-Oriented & Inclusive, Educational & Informative

Brand Values

• •Well-being
• •Balance
• •Connection
• •Mindfulness & Self-Care
• •Sustainability/Conscious Consumption
• •Authenticity

Best Practices

• •Emphasize 'Tuning': Consistently use the concept of 'tuning' (body, mind, life) as a core metaphor for achieving balance and well-being. This reinforces the brand's unique name and philosophy.
• •Use Sensory & Evocative Language: Employ words that evoke feelings of calm, serenity, nature, and gentle energy (e.g., 'harmonize,' 'nourish,' 'radiant,' 'grounded,' 'flow').
• •Maintain a Positive & Encouraging Voice: Frame messages in an uplifting and supportive manner, focusing on empowerment and the journey towards well-being rather than problems or deficits.
• •Highlight Holistic Connection: Continuously draw connections between mind, body, spirit, and the natural world. Stress the importance of overall balance rather than isolated aspects of health.
• •Incorporate Mindfulness & Intentionality: Infuse copy with a sense of purpose and presence. Encourage readers to be mindful in their choices and actions related to their well-being. This aligns with the yoga-inspired roots of the brand.

Social Perception

LIFE TUNING DAYS is perceived as a reputable and active wellness platform, particularly within the Tokyo area, known for its engaging events and curated selection of wellness products. It is seen as a source for quality yoga instruction and a hub for the wellness community. The collaborations with known instructors and brands add to its credibility. The focus on 'tuning' oneself resonates with a desire for holistic well-being and stress reduction. Their physical store in a prime location like Tokyu Plaza Shibuya makes wellness products and experiences accessible.

Copy Examples

• •Headline: Find Your Flow. Tune Your Life. Body: Discover the path to inner harmony with LIFE TUNING DAYS. Explore curated wellness experiences and products designed to help you reconnect with your true self. Begin your journey to balance today. Call to Action: Explore Wellness
• •Headline: Embrace Serenity. Nourish Your Soul. Body: In the quiet moments, we find our strength. LIFE TUNING DAYS offers a sanctuary for your mind and body. From mindful movement to natural nourishment, let us guide you towards a more peaceful, centered you. Call to Action: Discover Calm
• •Headline: Rooted in Wellness. Inspired by You. Body: Connect with the earth, align your spirit, and awaken your potential. At LIFE TUNING DAYS, we believe in the power of holistic well-being to transform your everyday. Join our community and tune into a life of vitality. Call to Action: Join Our Community
• •Headline: Conscious Living. Radiant Being. Body: Make space for what matters. LIFE TUNING DAYS brings you thoughtful products and practices that support a mindful lifestyle. From sustainable choices to soul-soothing rituals, elevate your well-being from the inside out. Call to Action: Shop Mindfully
• •Headline: Your Wellness Journey Starts Here. Body: Every breath is an opportunity to tune in. LIFE TUNING DAYS provides the tools and inspiration you need to cultivate lasting well-being. Explore our events, workshops, and online resources to find your unique rhythm. Call to Action: Learn More