Brand Tone

trendy, relatable, and casual

Brand Values

• •Trend-consciousness
• •Quality and Comfort
• •Sustainability
• •Customer Satisfaction
• •Community

Best Practices

• •Embrace Casual Language: Use a friendly and approachable tone. Incorporate slang and phrases that are popular with your target audience to stay relatable.
• •Highlight Key Selling Points: Consistently mention that your products are made-to-order, use high-quality materials, and feature long-lasting prints. This reinforces your brand's value proposition.
• •Stay on Top of Trends: Keep your copy relevant by referencing current events, pop culture moments, and fashion trends that align with your brand.
• •Encourage Engagement: Actively ask your audience questions, run polls, and encourage them to share photos in your apparel. This helps build a loyal community.
• •Maintain a Consistent Visual and Textual Style: Ensure that your copy reflects the fun and trendy aesthetic of your product photos. Bright, energetic language will complement your visually appealing designs.

Social Perception

The public and customers view Lifestyle Outpost as a go-to source for fun, trendy, and affordable graphic apparel. They are perceived as being in tune with pop culture and current styles. The made-to-order aspect is seen as a positive, indicating a more conscious approach to production. The brand is considered reliable, with a clear and approachable identity.

Copy Examples

• •Your new favorite sweatshirt has arrived! ✨ Get ready to be cozy and cute in our latest oversized crewneck. Perfect for a casual day out or a comfy night in. Tap to shop! #Trendy #OversizedSweatshirt #LifestyleOutpost
• •Spooky season is here! 🎃 Our new collection of Halloween-themed graphic tees is perfect for all your festive fun. Made with super soft cotton and eco-friendly ink. Shop now and get in the spirit!
• •Pack an order with me! 📦 This 'Reputation' era-inspired sweatshirt is a fan favorite. Who else is obsessed? #Swiftie #PackWithMe #SmallBusiness
• •Show off your happy side with this vibrant smiley face tee! Printed on a high-quality, soft cotton-poly blend, this shirt offers a comfortable, unisex fit. Its cheerful design is printed to last, without cracking or peeling. Pair it with your favorite jeans for an effortlessly cool look.
• •Fresh Prints 🔥 New Arrivals You'll Love