Brand Tone

Friendly, Inspiring, Passionate, Approachable, Stylish, Modern, and Quality-Conscious

Brand Values

• •Customer Satisfaction
• •Quality
• •Passion for Decoration
• •Individuality and Style
• •Fair Pricing/Affordability
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., Friendly, Inspiring, Stylish, Passionate, Helpful), preferred vocabulary (and words to avoid), and examples of on-brand and off-brand sentences. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits around how products will enhance *their* home, *their* life, and *their* ability to express themselves (e.g., "Create *your* perfect oasis," "Make *your* space uniquely *yours*").
• •Use Inspirational and Evocative Language: Go beyond just describing the product. Use words that evoke positive feelings and paint a picture of a desirable lifestyle (e.g., "happy place," "stunning," "delightful," "vibrant," "cozy").
• •Maintain a Positive and Approachable Demeanor: Even in promotional content, keep the language upbeat and welcoming. Use emojis where appropriate (especially on social media) to enhance friendliness. Ensure customer service interactions mirror this tone.
• •Review and Align Across All Channels: Regularly review content on the website, social media, email marketing, and even product packaging. Ensure the tone is consistent. If there are discrepancies (e.g., a very formal tone on one channel and very casual on another), work to align them with the desired primary brand tone.

Social Perception

Positive, Trustworthy, Good Value, and Efficient Service

Copy Examples

• •✨ Fresh finds for your happy place! ✨ Transform your everyday with our stunning new collection of home accents. From cozy throws to statement vases, discover pieces that tell your story. Which corner of your home will you style first? #LifestyleAndMore #HomeDecor #NewArrivals #InteriorInspo #MyStylishHome
• •Hello Sunshine! ☀️ Get your home summer-ready with vibrant decor from Lifestyle & More. Create your perfect oasis, indoors and out. Shop our curated summer collection now and let the good vibes bloom! 👉 [Link to website] #SummerDecor #HomeInspo #GardenJoy #LifestyleAndMoreDE #SeasonalStyle
• •Your Home, Your Story, Beautifully Told. At Lifestyle & More, we believe that a beautiful home is a happy home. Explore our handpicked collections of decor and gifts, designed to inspire and delight. Let's make your space uniquely yours. [Shop Now]
• •💖 Special Treats for Your Home (and You!) up to 30% Off! Dreaming of a little refresh? Now's the perfect time! Discover delightful decor and unique gifts in our special sale. Find those perfect pieces that make your house a home, all at prices you'll love. Happy decorating! The Lifestyle & More Team.
• •More than just a vase, it's a conversation starter. This artfully crafted ceramic piece brings a touch of modern elegance to any room. Perfect for showcasing your favourite blooms or as a standalone statement. Imagine it bringing a pop of colour to your console or a sophisticated touch to your dining table. How will you style yours? ✨ #HomeAccessories #Vase #ModernDesign #InteriorStyling #LifestyleAndMore