Brand Tone

Informative, Helpful, Community-Oriented, Trustworthy, Enthusiastic, Customer-Focused

Brand Values

• •Health & Wellness
• •Quality
• •Natural & Organic
• •Knowledge & Expertise
• •Customer Care & Service
• •Community Support
• •Accessibility
• •Sustainability & Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide: Create a clear document outlining the brand's tone (e.g., informative, supportive, enthusiastic), a "do and don't" list for language, preferred terminology (e.g., "wellness journey" vs. "health kick"), and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Prioritize Education and Value: Ensure that copy, especially for social media and blogs, offers genuine value to the audience. Focus on educating them about health benefits, product ingredients, and wellness tips rather than just direct selling. This reinforces the "informative" and "supportive" aspects of the tone.
• •Highlight Expertise and Trust: Consistently mention the knowledgeable staff, the quality of products (organic, natural, local), and the brand's heritage (since 1995) to build and maintain trust. Use phrases like "expertly selected," "trusted advice," and "committed to quality."
• •Maintain a Positive and Empowering Stance: Frame health and wellness as an achievable and positive journey. Use encouraging language that empowers customers to make healthy choices, rather than using fear-based tactics or overly clinical jargon.
• •Adapt Tone to Platform, but Keep Core Values Consistent: While the tone on TikTok might be more energetic and informal than a website blog post, the underlying values (health, quality, support) should remain evident. Ensure the core message of providing trusted health solutions shines through, regardless of the channel's specific communication style.

Social Perception

Trusted Health Resource, Specialty Go-To, Knowledgeable & Helpful Staff, Quality Provider, Community Fixture, Can Be Pricey

Copy Examples

• •Instagram Post (Image: Vibrant display of fresh, local organic vegetables): Nourish your week with the best of BC! 🌿 Our shelves are brimming with fresh, locally-sourced organic produce, picked with your well-being in mind. Eating healthy, starts here. #LifestyleMarkets #OrganicGoodness #LocalProduce #EatWellLiveWell #VictoriaBC
• •Facebook Ad (Carousel of different supplements): Feeling your best is a journey, and we're here to support every step. From boosting immunity to enhancing energy, explore our curated selection of high-quality vitamins and supplements. Our knowledgeable team is ready to help you find your perfect fit! Learn more & shop online: [Link] #HealthyLiving #SupplementSupport #WellnessJourney #LifestyleMarkets #ExpertAdvice
• •TikTok Video (Short, engaging video of a staff member explaining a product benefit): Struggling with afternoon slumps? 😴 Discover [Product Name]! This natural energizer helps [key benefit 1] and [key benefit 2] without the jitters. Find it in-store or online at Lifestyle Markets! #EnergyBoost #NaturalWellness #HealthTips #LifestyleMarkets #FeelGoodFuel
• •Website Homepage Banner: Your Trusted Partner in Health Since 1995. Discover a wide selection of organic foods, quality supplements, and natural care products. Shop with confidence, supported by our knowledgeable team. #YourHealthOurPriority #LifestyleMarkets
• •Email Newsletter Snippet (Focus on a specific dietary need): Living Gluten-Free? We've Got You Covered! At Lifestyle Markets, discover an extensive range of delicious and celiac-friendly breads, snacks, and pantry staples. Making your healthy lifestyle easier and tastier is what we do. Explore our gluten-free collection this week! [Link] #GlutenFreeLiving #CeliacFriendly #HealthyChoices #LifestyleMarkets