Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Approachable, passionate, trustworthy, personal, and informative, like advice from a well-traveled, outdoor-loving friend.
Brand Values
- •Quality and Functionality
- •Accessibility and Customer-Centricity
- •Passion for the Outdoors
- •Innovation
- •Kiwi Identity
Best Practices
- •Always let your genuine enthusiasm for the outdoors and your products shine through. Share personal anecdotes and experiences to connect with your audience on a human level.
- •Instead of just listing product features, explain why this product will make the customer's life better or their outdoor experience more enjoyable.
- •Avoid overly technical jargon or corporate-speak. Write as if you're talking to a friend, keeping the tone helpful and approachable.
- •Continue to highlight that you are a New Zealand-owned and operated business. This builds trust and a sense of community with your local audience.
- •Maintain the "faceless" business ethos by engaging with comments and messages in a friendly and personal manner, reinforcing the exceptional customer service that the brand is known for.
Social Perception
Perceived as a reputable and reliable company providing high-quality, innovative products tailored to the New Zealand lifestyle. Known for exceptional customer service, leading to high trust and satisfaction. Considered a go-to for practical and stylish outdoor solutions.
Copy Examples
- •Lazy beach days just got an upgrade! ✨ Introducing the [Product Name] - your new best mate for soaking up the sun in style and comfort. We've been testing this one out on our own adventures, and trust us, it's a game-changer. Tap the link in our bio to make your next trip to the coast the most relaxing one yet! #LifestyleGearNZ #NZOutdoors #BeachLife
- •We believe that getting outdoors should be simple. That's why we love the [Product Name]. It's cleverly designed to be portable, practical, and incredibly easy to use. No more wrestling with complicated gear – just more time to relax and enjoy the stunning Aotearoa scenery. Built to last and to make your adventures effortless.
- •Your weekend adventure just got better. Here at Lifestyle Gear NZ, we're always on the lookout for gear that genuinely enhances your time outdoors. And we've found something special. From a quiet moment of meditation in the bush to a lively family picnic, here's what's new to help you create those lasting memories.
- •More shade, less hassle. Our Otentik Sun Shelter is a favourite for a reason. It's lightweight, easy to set up, and provides that much-needed protection from the harsh Kiwi sun. Spend less time setting up and more time enjoying the perfect beach day.
- •Our journey started with a simple search for a better sun shelter, and it's grown into a passion for discovering the world's most innovative outdoor gear for our fellow Kiwis. We get it - you want gear that works, that lasts, and that makes your outdoor lifestyle that much sweeter. In this post, we're sharing some of our team's absolute favourites for a weekend getaway.
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