Brand Tone

Aspirational & Stylish, Confident & Modern, Engaging & Youthful, Informative

Brand Values

• •Fashion-Forwardness
• •Style & Self-Expression
• •Quality (implied)
• •Accessibility (in terms of trend adoption)
• •Community (on social media)

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Consistency Across All Channels
• •Train Your Team
• •Review and Evolve

Social Perception

The brand is likely perceived as visually attractive and trendy, especially on Instagram. It likely resonates well with individuals looking for affordable and stylish fast-fashion or contemporary pieces.

Copy Examples

• •Stop scrolling, your dream dress just dropped. ✨ Our new collection is serving up major looks for every mood. Which one are you adding to cart first? #LEPLifestyle #NewCollection #DressToImpress #StyleInspo
• •HELLO, SAVINGS! 🔥 Up to 50% OFF Your Fave Styles. Refresh your wardrobe for less – don't walk, RUN! #LEPLSale #FashionDeals
• •Meet your new style chameleon. This top isn't just a piece; it's potential. Dress it up for date night or down for weekend brunch – effortless chic, guaranteed. Made with [mention a key fabric benefit, e.g., a soft-touch breathable cotton blend]. #LEPLStyle #VersatileFashion #OOTD
• •Just In: The Styles Everyone Will Be Asking You About 😉
• •Weekend plans? We're thinking new outfits are a MUST. What LEPL piece is completing your look this Saturday? Show us! 👇 #LEPLCommunity #WeekendVibes #FashionFun