Brand Tone

bold, confident, unapologetically witty, luxurious, empowering, humorous, direct, and relatable

Brand Values

• •Empowerment and Self-Worth
• •Quality and Luxury
• •Authenticity and Relatability
• •Community and Representation

Best Practices

• •Lead with Confidence: Every piece of copy should be assertive and self-assured. Use declarative sentences and avoid hesitant language. The brand knows its worth, and the copy should reflect that.
• •Embrace the "Witty Affirmation": Combine empowering statements with a touch of clever humor. The brand’s magic lies in making affirmations feel relatable and cool, not preachy.
• •Focus on the "Why," Not Just the "What": Don't just sell a candle; sell the feeling of being "Relaxed, Releasing & Unbothered." Connect the product to the customer's identity, mood, and aspirations.
• •Maintain a Touch of Luxury: Use descriptive words that evoke a high-end experience—lush, premium, signature, tailored, serene, invigorating. This reinforces the quality perception that customers already have.
• •Speak Directly to Your Customer: Use "you" and "your" to make the copy feel personal and direct. Acknowledge their hustle, their need for self-care, and their desire for things that reflect their personality, just as the brand's FAQ page does.

Social Perception

Customers perceive Lifestyle by Suncera as a high-quality, aspirational, and trustworthy brand. The products are seen as ideal gifts or personal treats that provide a genuine "luxury experience." The messaging is viewed as empowering and inspiring. Reviewers feel a personal connection to the brand, often citing how the product names reflect their own identity or mood. The brand is seen as a go-to for unique items that combine a great message with a quality fragrance or product.

Copy Examples

• •Don't just light a candle. Make a statement. You've earned your standards. Now, let your home reflect them. Our "Bougie About My Ish" luxury candle is for those who aren't afraid to celebrate their taste. Hand-poured with a lush blend of red currant and jasmine, it's a scent that says you've arrived. Because being particular isn't a flaw—it's a lifestyle.
• •Your uniform for conquering the day. Fueled by coffee and ambition? We get it. The "Tired But Inspired" tee is for the dream chasers, the side-hustlers, and the world-builders who know that exhaustion is temporary, but inspiration is everything. Made from ultra-soft, durable cotton, it's as resilient as you are. Wear your hustle with pride.
• •Self-care has never smelled this good. Forget the noise. Your healing journey is the main event. Melt away the stress with our "Healing Is The New Sexy" wax melts, a serene blend of sweet orange peel and light musk designed to turn your space into a sanctuary. It's more than a fragrance; it's a mood.
• •Pack for the lifestyle you deserve. Whether it's a weekend getaway or a trip to the gym, carry it all in style. Our signature duffle bag is designed for the person on the go who doesn't compromise on elegance or function. Spacious, durable, and chic—it's the perfect companion for your next chapter.
• •Your Vibe. Our Goods. Life's too short for boring things. At Lifestyle by Suncera, we create bold, statement-making pieces for every part of your day—from the candle you light to unwind to the mug you sip from to get started. This isn't just shopping. It's an investment in you.