Brand Tone

Approachable and Friendly, Empowering, Informative and Helpful, Playful and Trendy, Results-Oriented

Brand Values

• •Efficacy: Providing products that deliver smooth, hair-free skin.
• •Convenience: Offering an easy and accessible at-home waxing solution.
• •Affordability: Presenting a cost-effective alternative to professional salon services.
• •Self-Care/Confidence: Positioning at-home waxing as an act of self-care that boosts confidence.
• •Quality: Striving to offer high-quality wax beads and reliable warmers.
• •Customer Support: Being responsive and providing guidance to users.

Best Practices

• •Know Your Audience: Understand their pain points, desires, and language. Focus on confidence, ease, results.
• •Use 'You' and 'Your': Address the customer directly to make the copy feel personal and focused on their needs and benefits.
• •Embrace an Encouraging and Supportive Voice: Maintain a tone that is helpful, reassuring, and empowering. Highlight the ease of use and the support available.
• •Incorporate Emojis and Relatable Language (where appropriate): Use emojis and informal language to maintain an approachable and friendly feel.
• •Highlight Benefits Over Just Features: Focus on the outcome and the positive experience for the user.

Social Perception

Lifestancewax is generally perceived as a provider of effective and convenient at-home waxing solutions. Many users appreciate the quality of the products for the price point and the ability to manage hair removal on their own terms.

Copy Examples

• •Ready to bare it all? 😉✨ Our Signature Wax Beads make at-home waxing a breeze, leaving you with silky smooth skin for weeks! No more salon appointments, just flawless results whenever you want. Tap to shop your glow-up! #LifestanceWax #AtHomeWaxing #SmoothSkin #SelfCareSunday
• •Tired of razors and stubble? 😩 Upgrade to Lifestancewax! Our easy-to-use kits give you professional results without the salon price tag. Get weeks of smoothness with our gentle yet effective formula. ✨ Learn more & grab yours today! 👉 [Link to Product]
• •The struggle was real... UNTIL Lifestancewax entered the chat. 😎 Bye-bye, unwanted hair! Hello, confidence! #waxing #athomewax #satisfying #LifestanceWax #hairremovalhacks
• •Salon-Smooth Skin, Effortlessly at Home. Discover Lifestancewax.
• •✨ Smooth Savings Alert! ✨ Get 20% Off Your Lifestancewax Favorites!