Brand Tone

Aspirational, trustworthy, community-focused, knowledgeable, friendly, direct, informative, and passionate about the outdoors.

Brand Values

• •Quality and Durability
• •Sustainability and Responsibility
• •Heritage and Authenticity
• •Customer Focus and Service
• •Passion for the Outdoors

Best Practices

• •Always connect products back to the core values of durability, sustainability, and a love for the outdoors, using phrases like "Built to last," "Responsibly sourced," and "Adventure-ready."
• •Use language that shows genuine passion, sharing tips, celebrating the outdoors, and fostering a sense of community, adopting the tone of a trusted friend.
• •Casually reference the brand's long history (e.g., "A Falmouth fixture since 1946") to build credibility and trust, differentiating from competitors.
• •Maintain an approachable, supportive, and human voice in all communications, answering questions thoroughly and showing appreciation for customer loyalty.
• •Frame content around the positive benefits of being outdoors, using aspirational words like "embrace," "explore," "discover," and "enhance" to inspire customers and link gear to experience.

Social Perception

Overwhelmingly positive; customers view the brand as a genuine, reliable retailer offering high-quality, authentic, and sustainable products with excellent service, seen as a valuable independent shop.

Copy Examples

• •Embrace every forecast. Our gear is built to last, so you can focus on the view, not the weather. Durability, sustainability, and the spirit of adventure, stitched into every piece. #Lifesbetteroutdoors #SustainableFashion #OutdoorGear
• •The Last Backpack You'll Need: Engineered for a lifetime of adventure. This Fjallraven Kånken isn't just a bag; it's a commitment to timeless design and sustainable materials. Perfect for the trail, the commute, and every journey in between. Carry quality that lasts.
• •Gear Up for Good. At Lifesbetteroutdoors, we believe the best products are better for the planet. Discover our curated collection of high-quality, sustainable outdoor apparel and equipment from brands you can trust. Shop now and explore responsibly.
• •Inside: New Arrivals Built for the Wild | Lifesbetteroutdoors
• •Since 1946, from our home in Falmouth, we've equipped adventurers, sailors, and wanderers. We started as a trusted yacht chandlery and have grown into a home for the world's best outdoor brands. Our mission is simple: to offer authentic, durable, and sustainable gear that helps you answer the call of the outdoors.