Brand Tone

Reassuring & Trustworthy, Innovative & Modern, User-Friendly & Accessible, Responsible & Eco-conscious, Direct & Informative

Brand Values

• •Safety & Protection
• •Innovation
• •Simplicity & Accessibility
• •Environmental Responsibility
• •Customer Trust & Satisfaction

Best Practices

• •Prioritize "Peace of Mind": Frame the product not just as a tool, but as a source of reassurance and confidence for the user. Use language that alleviates anxiety about fire.
• •Emphasize Simplicity and Ease of Use: Continuously highlight how easy the product is to store, handle, and operate, especially in an emergency. Avoid overly technical jargon in consumer-facing copy.
• •Spotlight Eco-Friendliness and Safety: Consistently mention the non-toxic, environmentally friendly aspects, and the lack of harmful residue, as these are key differentiators and value propositions.
• •Maintain a Tone of Responsible Innovation: Talk about the advanced technology but always link it back to practical user benefits and safety. Position the brand as a leader in modern fire safety solutions.
• •Use Authentic Voices (Testimonials & Endorsements): Continue leveraging customer stories and firefighter endorsements to build trust and credibility. Ensure any claims made are clearly substantiated and align with product testing and certifications.

Social Perception

Positive Customer Sentiment, Credibility through Endorsements, Growing Market Presence, Concerns about Claims (UK), Seen as an Innovator

Copy Examples

• •Small Fire? Big Peace of Mind. StaySafe: Powerful, Pint-Sized Protection. Don't let the fear of fire loom large. The StaySafe All-in-1 extinguisher is compact, easy to use, and tackles 10 common fire types in seconds. Non-toxic and eco-friendly, it's the simple way to protect your home, family, and what matters most. Keep one anywhere a fire might start.
• •Lithium Battery Fire? Stay Calm. StaySafe. E-bikes, laptops, power tools – they're part of modern life, but lithium battery fires are a real risk. The StaySafe All-in-1 is specially formulated to cool and suppress dangerous lithium-ion battery fires, giving you crucial time and control. Innovative, eco-friendly, essential.
• •Fire Safety That’s Actually Simple. (And Kind to the Planet.) No complicated instructions, no heavy tanks. Just grab, point, and spray. The StaySafe All-in-1 is designed for everyone, from kids (with supervision!) to grandparents. Plus, our non-toxic formula means easy cleanup and a safer environment.
• •Endorsed by Firefighters. Trusted in Homes Like Yours. When seconds count, you need a solution you can rely on. Firefighters recommend early intervention for small fires. The StaySafe All-in-1 gives you that power. Join thousands of families who feel safer knowing they have StaySafe on hand.
• •From Kitchen Flare-Ups to Campsite Concerns: One Extinguisher Does It All. Cooking oil, electrical, textiles, even gasoline – the StaySafe All-in-1 handles them all. Lightweight and portable, it’s your go-to fire safety solution for the kitchen, car, caravan, and beyond. Prepare for the unexpected, effortlessly.