Brand Tone

Trustworthy, health-conscious, authoritative for supplements, promotional and practical for general products (historically), overall aiming for a blend of practicality and well-being focus.

Brand Values

• •Health and Well-being
• •Authenticity & Quality (for supplements)
• •Practicality/Convenience (for general products)
• •Trust (attempted for supplements)

Best Practices

• •Define Your Primary Voice: Prioritize a trustworthy, health-conscious, and quality-focused voice.
• •Develop a Style Guide: Document your chosen tone, key brand messages, words to use/avoid, and core values for consistent communication.
• •Understand Your Target Audience: Tailor your tone to resonate with Brazilian consumers, emphasizing reliability and results for health products and practical benefits for general goods.
• •Consistency Across Channels: Maintain a consistent tone across your website, social media, email marketing, and customer service interactions.
• •Review and Adapt: Regularly review your content to ensure it aligns with your defined tone and values, adapting as the market or your product offerings evolve.

Social Perception

Aims to be perceived as the official and trustworthy source for Life Extension products in Brazil. Minimal social perception for general e-commerce due to inactivity. Focus on customer satisfaction within the supplement niche.

Copy Examples

• •Invest in Your Well-being: Discover Products That Make a Difference. Body: From science-backed supplements to innovative home solutions, find what you need to live a healthier, more comfortable life. Quality you can trust, for the life you deserve.
• •Simplify Your Day, Enhance Your Life. Body: Life’s busy. We curate products designed for practicality and effectiveness, so you can focus on what truly matters. Explore our collection and reclaim your time and energy.
• •The Official Home of [Featured Product/Category, e.g., Life Extension] in Brazil. Body: Get authentic, high-quality [product/category] delivered to your door. We are committed to bringing you the best because your health and satisfaction are our priority.
• •Feel Better, Live Fuller: Solutions for a Vibrant Life. Body: Your journey to enhanced vitality starts here. We offer carefully selected products to support your health goals and everyday comfort. Experience the Life Products BR difference.
• •Smart Choices for a Healthier Home and Body. Body: Discover a range of products from essential supplements to practical home goods, all chosen to support your well-being. Shop with confidence for a better lifestyle.