Brand Tone

magical, youthful, and sentimental

Brand Values

• •Innovation as Magic
• •Sharing and Connection
• •Tangible Memories
• •Simplicity and Ease of Use

Best Practices

• •Lead with the "Magic": Always highlight the wonder of Hyperphotos. Use active, enchanting language like "unveil," "awaken," "reveal the magic," and "watch it move" to describe the core feature. This is the primary differentiator and source of excitement.
• •Focus on the "Why," Not Just the "What": Instead of just saying "print videos," tell stories about why someone would want to. Frame the product as a tool for connection, nostalgia, and joy. For example, "Share a moving memory with Grandma" is more powerful than "Send videos to other printers."
• •Simplify the Technical: While the technology is complex, the explanation must be simple. Stick to the "1. Grab your video, 2. Hit print, 3. Watch the magic" framework. Avoid technical jargon and reinforce how easy and seamless the process is.
• •Lean into User-Generated Content (UGC): Actively encourage customers to share their creations using the #LIFEPRINTED hashtag. Feature their content prominently in marketing. This provides social proof and showcases the product's creative possibilities in an authentic way.
• •Embrace the Imperfection as Charm: Acknowledge the print style implicitly by comparing it to cherished formats like Polaroids. Use words like "vintage feel," "retro charm," or "perfectly imperfect" to frame the ZINK print quality not as a flaw, but as a stylistic choice that adds character to the memories.

Social Perception

An innovative and fun novelty gadget, though not without its practical trade-offs.

Copy Examples

• •Don't just save your memories, bring them to life. With Lifeprint, your favorite videos and GIFs transform into physical photos that move when you look at them through our app. It's not just a picture; it's a portal back to that moment.
• •Surprise your family across the country by sending a moving photo directly to their Lifeprint printer. Share a laugh, a first step, or a happy dance they can hold in their hands. The world's first shareable photo is here.
• •That hilarious moment from the party? That perfect beach sunset? Print it with Lifeprint. Our Hyperphotos let you relive the video behind the picture anytime. Stick it on your wall and keep the memory alive.
• •Lifeprint is the impossibly simple way to print photos from your phone. Our ZINK paper is ink-free, and the back peels off to become a sticker. Just connect via Bluetooth, print, and watch your photos come to life.
• •Turn your best Instagram videos, Snapchat stories, and GIFs into physical, moving photos. Lifeprint pulls from your favorite social accounts so you can easily print and share the moments that matter most.