Brand Tone

Friendly and Approachable, Professional and Expert, Caring and Community-Oriented, Informative and Helpful, Contemporary and Aspirational (for beauty)

Brand Values

• •Customer Health and Wellbeing
• •Expertise and Professionalism
• •Customer Service and Satisfaction
• •Quality Products
• •Accessibility and Convenience
• •Community Focus

Best Practices

• •Emphasize "Expert Yet Approachable": Always balance professional knowledge with a friendly, understandable, and welcoming tone. Avoid overly clinical jargon unless speaking to a professional audience.
• •Highlight Community and Care: Regularly incorporate phrases that remind customers of the pharmacy's local roots and commitment to their wellbeing (e.g., "Your local St Lukes team," "We care about your health").
• •Be Solution-Oriented: Frame copy around how products and services solve customer problems or meet their needs, whether it's managing a health condition or finding the right skincare.
• •Maintain Visual and Verbal Consistency: Ensure that the language used aligns with the visual branding. For instance, if images are bright and modern, the copy should reflect that energy. This is well-maintained between their Facebook and Instagram.
• •Engage and Listen: Use questions in social media copy, respond to comments and reviews promptly and with a consistent brand voice, showing that the brand values customer interaction and feedback.

Social Perception

Trusted Health Provider, Beauty Destination, Convenient One-Stop Shop, Helpful and Knowledgeable Staff, Modern and Up-to-Date

Copy Examples

• •Headline (Health Service Focus): "Your Family's Health, Our Expert Care. From flu shots to friendly advice, Life Pharmacy St Lukes is here for you every step of the way. #StLukesHealth #CommunityCare"
• •Headline (Beauty Product Focus): "Unlock Your Radiance! ✨ Discover [Brand Name]'s latest collection at Life Pharmacy St Lukes. Our beauty experts are ready to help you find your perfect match. #NZBeauty #StLukesStyle #ExpertAdvice"
• •Headline (General Brand/Community): "Locally Owned, Globally Inspired. At Life Pharmacy St Lukes, we bring you the best in health and beauty, backed by the friendly service you trust. Visit us in-store or online! #ShopLocalNZ #LifePharmacyStLukes"
• •Headline (Seasonal Promotion): "Winter Wellness Starts Here. Feeling a bit under the weather? Our team at Life Pharmacy St Lukes offers expert advice and everything you need to stay healthy this season. #WinterWellness #ExpertCare"
• •Headline (Website/Online Service): "Expert Health & Beauty, Delivered to Your Door. Explore our wide range of products and services online. Your wellbeing is just a click away. #OnlinePharmacyNZ #LifePharmacyConvenience"