Brand Tone

aspirational, informative, passionate, and welcoming

Brand Values

• •Passion for Sailing
• •Community
• •Knowledge Sharing & Expertise
• •Quality
• •Adventure & Exploration
• •Accessibility

Best Practices

• •Speak from Passion, Write with Clarity: Always let your genuine love for sailing shine through, but ensure your language is clear, accessible, and easy to understand for both novices and experts. Avoid overly technical jargon unless clearly explained.
• •Focus on the "Why" Not Just the "What": Connect products and advice to the broader experiences and emotions of sailing – freedom, adventure, peace, accomplishment. Tell stories that resonate with the aspirations of your audience.
• •Be Inclusive and Welcoming: Use language that invites everyone into the sailing community, regardless of their experience level. Offer encouragement and support.
• •Maintain an Inspirational Yet Grounded Voice: Inspire dreams of open waters and new horizons, but also provide practical, trustworthy information that sailors can rely on for safety and enjoyment.
• •Engage and Build Community: Use your copy to ask questions, invite sharing, and foster a sense of belonging. Position Life of Sailing not just as a retailer, but as a central hub for the sailing lifestyle.

Social Perception

associated with freedom, adventure, tranquility, self-sufficiency, and a connection with nature

Copy Examples

• •Headline: Your Next Adventure Awaits. Gear Up with Life of Sailing. Body: From tranquil coastal cruises to exhilarating open-sea voyages, the right gear makes all the difference. At Life of Sailing, we share your passion for the water and meticulously select only the best equipment to enhance every moment of your journey. Explore our collection and let's set sail towards unforgettable memories.
• •Headline: New to Sailing? Welcome Aboard! Body: Feeling the call of the sea but not sure where to start? Our expert guides and beginner-friendly resources are here to navigate you through your first steps. Discover essential tips, must-have gear, and the incredible community that makes sailing a life-changing experience. Your sailing story begins here.
• •Headline: More Than a Store, It's a Community. Body: Life of Sailing started as a blog to connect sailors worldwide, and that spirit of community is at the heart of everything we do. Join fellow enthusiasts, share your tales from the tide, and find trusted advice for every leg of your sailing adventure. Because the best voyages are those shared.
• •Headline: The Sea is Calling. Answer it with Confidence. Body: Embrace the freedom of the open water with gear you can trust. Life of Sailing offers a curated selection of high-quality marine supplies, backed by expert knowledge and a shared passion for the journey. Sail smarter, safer, and with a bigger smile.
• •Headline: From Sunfish to Superyachts: Your Passion, Our Priority. Body: Whether you're a weekend dinghy sailor or a seasoned ocean explorer, Life of Sailing is dedicated to supporting your passion. Dive into our extensive blog for insights, or browse our shop for handpicked essentials. We're here to help you make the most of your life on the water.