Brand Tone

Elegant & Sophisticated, Warm & Personal, Trustworthy & Quality-Oriented, Timeless & Classic

Brand Values

• •Craftsmanship & Quality
• •Timelessness & Durability
• •Meaningful Gifting
• •Understated Luxury
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship & Heritage: Consistently use terms like "hand-crafted," "hand-finished," "quality leather," "timeless," and "heritage" to reinforce the brand's core values.
• •Maintain a Warm & Personal Voice for Gifting: When focusing on gifts, use language that evokes sentiment, thoughtfulness, and the joy of giving and receiving a special item. Highlight personalization options.
• •Adopt an Elegant & Sophisticated Lexicon: Use descriptive and refined language. Words like "exquisite," "stunning," "beautifully," "luxury," and "elegant" help maintain the upscale feel.
• •Be Authentic and Transparent (especially with "Outlet" items): Clearly describe products, ensuring that even discounted items are presented honestly, which builds trust.
• •Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying imagery – clean, well-lit, and showcasing the products in a way that highlights their quality and classic design.

Social Perception

Life of Riley is generally perceived as a provider of high-quality, beautiful leather goods. Customers view the products as excellent for special gifts, appreciating their classic style and the option for personalization. The brand is seen as reliable, delivering on its promises of quality, even with "Outlet" items. There's an appreciation for the craftsmanship and the aesthetic appeal of the products.

Copy Examples

• •Headline: Timeless Leather, Crafted for a Lifetime of Memories. Body: Discover the enduring elegance of Life of Riley. Our hand-finished leather accessories are more than just gifts; they are future heirlooms, designed to be cherished for generations. Personalize a piece today for a truly unforgettable gesture.
• •Headline: The Art of Thoughtful Gifting, Wrapped in Leather. Body: Find the perfect expression of your affection with our curated collection of luxury leather gifts. From milestone anniversaries to heartfelt thank yous, a personalized treasure from Life of Riley speaks volumes.
• •Headline: Elegance in Every Detail: Elevate Your Everyday. Body: Bring a touch of understated luxury into your home and life. Our beautifully crafted leather goods combine timeless design with practical elegance, making everyday moments feel more special.
• •Headline: Beyond the Ordinary: Discover Handcrafted Leather. Body: Step away from the mass-produced. Life of Riley offers unique, hand-finished leather pieces, each with its own character. Experience the difference that true craftsmanship makes.
• •Headline: For a Love That Lasts: Leather Anniversary Gifts. Body: Celebrate your enduring bond with a gift that mirrors its strength and timelessness. Explore our exquisite leather collections, traditionally perfect for third anniversaries and cherished for many more to come.