Brand Tone

Heartfelt, Celebratory, and Appreciative

Brand Values

• •Celebrating Companionship
• •Capturing Memories
• •Quality & Personalization
• •Community
• •Joy and Happiness

Best Practices

• •Lead with Emotion, Support with Product: Always start with the emotional angle—the love, the joy, the memory. Introduce the product as the vehicle for that emotion, not just as an item for sale.
• •Use "You" and "Your": Speak directly to the pet owner. Center the narrative around *their* pet, *their* memories, and *their* story to make the copy feel personal and relatable.
• •Incorporate Community Language: Use words like "family," "community," and "fellow pet lovers." Actively feature customer names, pet names, and their stories (with permission) to reinforce the community value.
• •Keep the Tone Positive and Celebratory: Even when addressing memorial products, frame the narrative around celebrating a life and cherishing happy memories rather than focusing solely on loss. The brand is about the "better" parts of life with pets.
• •Be Consistent Across All Channels: Ensure the heartfelt, celebratory, and appreciative tone is maintained everywhere, from the website's FAQ page and product descriptions to automated email responses and social media comments. Every touchpoint is an opportunity to reinforce the brand's identity.

Social Perception

Overwhelmingly positive, characterized by high customer satisfaction, significant emotional impact, and a perception of trustworthiness and reliability.

Copy Examples

• •That look of pure joy! ✨ Meet Bella, the latest furry friend to be turned into a timeless keepsake. We're so honored to capture her happy spirit. Want to celebrate your best friend? Tap the link in our bio to turn your favorite photo into art.
• •The perfect gift for the pet lover in your life doesn't exi— oh wait, it does. ❤️ Surprise them with a custom portrait of their favorite companion. It’s more than a gift; it’s a memory they can cherish forever. Design yours today!
• •Start every morning with your best friend. Our custom pet portrait mugs are the perfect way to keep your furry family member close, whether you're sipping coffee at home or tea at the office. Just upload your favorite photo, and our artists will handle the rest. Because life is always better with a pet by your side.
• •Subject: A new way to cherish them, [Customer Name]! We loved creating your [Pet's Name] portrait! As part of the Life is Better family, we wanted to show you our new custom pet blankets. Wrap yourself in the coziest memories and keep your best friend close. See the new collection here.
• •Your Pet, Your Art, Your Story. We turn your beloved pet photos into beautiful, custom-made portraits and gifts. Celebrate the love, capture the joy. Let's create something beautiful together.