Brand Tone

Elegant & Sophisticated, Curated & Discerning, Inspiring & Positive, Artistic & Appreciative of Craftsmanship

Brand Values

• •Quality & Excellence
• •Craftsmanship & Artistry
• •Beauty & Aesthetics
• •Uniqueness & Exclusivity
• •Heritage & Modernity
• •Positive Living

Best Practices

• •Maintain an Elegant Vocabulary: Use words that evoke sophistication, quality, and artistry (e.g., "curated," "artisanal," "bespoke," "timeless," "elegant," "handcrafted," "exquisite").
• •Incorporate Brand Values: Weave in the core values of quality, craftsmanship, beauty, uniqueness, and the blend of tradition with modernity into product descriptions, social media posts, and website content. Regularly allude to the positive sentiment of the brand name.
• •Tell the Story: Share the inspiration behind designs, the craftsmanship involved, or the vision of Tejal Kothari. This adds depth and connects with customers on an emotional level.
• •Focus on "Curated" and "Solutions": Emphasize that these are not just products, but carefully selected items that provide solutions for beautiful living and gifting.
• •Consistent Visual and Textual Aesthetics: Ensure that the tone of the copy always aligns with the high-quality, aesthetically pleasing visuals used on the website and social media. The language should feel as luxurious and considered as the products look.

Social Perception

Positive Association with Luxury and Design, Appreciation for Curated Items, Trust in Quality (Implied), Limited Broad Public Data

Copy Examples

• •Elevate your everyday. Discover handcrafted treasures that blend timeless Indian artistry with contemporary elegance. Make your space a testament to a life beautifully lived. #LifeIsBeautifulDecor #ArtisanalLuxury
• •Give the gift of beauty, hope, and love. Our curated collection of unique gifts, inspired by the four-leaf clover, is designed to bring joy and luck to those you cherish. #LifeIsBeautifulGifting #CuratedWithCare
• •Each piece tells a story of meticulous craftsmanship. Experience the soul of India in every detail, designed by Tejal Kothari to bring world-class quality to your home. #MadeInIndia #ArtisanCreated #TejalKothariDesign
• •Your home is a canvas. Let it reflect the beauty you see in the world. Inspiring decor that whispers, 'Life is Beautiful.' #HomeInspo #PositiveVibesOnly #ElegantLiving
• •Introducing our latest collection: where modern sensibility meets artisanal tradition. Discover new ways to adorn your life with beauty and intention. Explore now at lifeisbeautiful.net.in. #NewCollection #LuxuryHomeDecor #LifeIsBeautifulStudio