Brand Tone

Aspirational yet Accessible, Stylish & Contemporary, Informative & Helpful, Friendly & Engaging, Enthusiastic & Passionate

Brand Values

• •Design-Led
• •Affordability/Accessibility
• •Quality
• •Customer Focus
• •Australian Identity
• •Sustainability & Ethics
• •Innovation & Growth

Best Practices

• •Embrace 'Aspirational but Attainable': Use language that inspires and showcases beauty, but always bring it back to accessibility and real-life application. Avoid overly exclusive or technical jargon.
• •Be Warm and Inviting: Use a friendly, approachable, and helpful voice. Address the customer directly (e.g., 'your home,' 'your style'). Ask questions to engage the audience.
• •Highlight Style and Design: Consistently use descriptive words that evoke contemporary aesthetics, quality materials, and thoughtful design. Talk about trends in a way that feels current but not fleeting.
• •Focus on the 'Why': Connect furniture with the lifestyle and feelings customers aspire to – comfort, pride in their home, creating memories, self-expression.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visual style of the imagery used. If the image is light and airy, the copy should reflect that. If it’s about a bold statement piece, the copy can be more confident.

Social Perception

Go-to for Modern Style, Visually Inspiring, Value Proposition, Customer Service Variability, Growing Brand

Copy Examples

• •Headline: Dreamy Living Spaces, Down-to-Earth Prices. Body: Fall in love with your home all over again. Our new collection brings you the latest contemporary designs and timeless styles, crafted for real life. Discover beautiful furniture that’s made to be lived in, loved, and doesn’t cost the earth. Style your sanctuary with Life Interiors. CTA: Shop New Arrivals
• •Headline: Your Style Story Starts Here. Body: From statement sofas to those perfect finishing touches, find pieces that tell your unique story. At Life Interiors, we believe great design should be for everyone. Let our friendly team help you curate a space that’s effortlessly chic and wonderfully you. CTA: Get Inspired | Book a Free Style Consultation
• •Headline: Modern Design, Made for Australia. Body: Inspired by the Australian lifestyle, our collections blend global trends with local sensibilities. Create a home that’s as stylish and relaxed as you are. Quality pieces, designed to last, and priced to ensure everyone can enjoy a beautiful living space. CTA: Explore Our Collections
• •Headline: Refresh Your Space, Effortlessly. Body: Ready for a change? It’s amazing what a few key pieces can do. Discover our curated range of furniture and homewares designed to bring fresh energy and contemporary style to your home. Plus, get tips and inspiration from our Journal! CTA: Read The Journal | Shop Best Sellers
• •Headline: The Art of a Beautiful Home (Without the Hefty Price Tag). Body: We’re passionate about bringing you designer looks you’ll love, at prices that make sense. Quality craftsmanship, on-trend styles, and a commitment to helping you create a home that truly reflects you. Because everyone deserves to live beautifully. CTA: Discover Our Ethos