Brand Tone

Aspirational & Adventurous, Friendly & Approachable, Passionate & Enthusiastic, Confident & Knowledgeable, Slightly Playful/Punny

Brand Values

• •Quality & Durability
• •Comfort & Luxury in Nature (Glamping)
• •Connection
• •Adventure & Exploration
• •Customer Focus & Support
• •Intentional Living
• •Giving Back
• •Sustainability/Eco-consciousness

Best Practices

• •Embrace the Adventure, Emphasize Comfort: Always balance the call to explore and experience the wild with the reassurance of comfort, quality, and even luxury. Use evocative language that paints a picture of both ruggedness and refinement.
• •Speak with Passion and Authenticity: Let the genuine love for the outdoors and the brand's mission shine through. Use a voice that is enthusiastic and clearly believes in the product and the experiences it enables. Share the 'why' behind the brand.
• •Be Human and Relatable: Use a friendly, approachable, and sometimes playful tone. Avoid overly corporate or technical jargon unless explaining specific product benefits clearly. The 'punny' elements can be used sparingly for charm.
• •Highlight Quality and Durability with Confidence: When discussing product features, be direct and confident about their resilience and craftsmanship. Use terms like 'heavy-duty,' 'built tough,' and 'weatherproof' to convey reliability without being arrogant.
• •Foster Connection in Your Language: Use words that evoke community, shared experiences, and the joy of disconnecting from the mundane to reconnect with what matters. Frame the products as tools for creating these meaningful connections.

Social Perception

High-Quality & Premium, Beautiful & Stylish, Enabler of Experiences, Trustworthy Brand, Innovative

Copy Examples

• •Headline: Escape the Ordinary. Embrace the Extraordinary. Body: Our handcrafted canvas tents are more than just shelter; they're your invitation to reconnect – with nature, with loved ones, with yourself. Experience the wild, wrapped in comfort. #LifeInTents #GlampingParadise
• •Headline: Adventure-Proof. Weather-Ready. Instagram-Worthy. Body: From sudden downpours to starry nights, our bell tents are built to be both your beast against the elements and the beauty in your feed. Discover durable elegance. #LuxuryCamping #CanvasTentLove
• •Headline: Your Backyard Oasis Awaits. Body: Transform any space into a magical retreat. Perfect for staycations, guest suites, or simply making everyday a little more 'inTents'. Unroll comfort, roll in the memories. #OutdoorLiving #StaycationGoals
• •Headline: More Than a Tent. It's a Feeling. Body: It's the joy of a shared sunset, the comfort of a warm haven, the connection forged under the stars. This is Camplete Campassion. This is Life inTents. #FindYourSanctuary #OutdoorAdventure
• •Headline: Built for Memories. Designed for Life. Body: We pour our passion for the outdoors into every stitch, ensuring your Life inTents is one of enduring quality and unforgettable moments. Ready for your next chapter? #AdventureGear #QualityCraftsmanship