Brand Tone

Empathetic, supportive, professional, calm, reassuring, relatable, and acting as a trusted guide.

Brand Values

• •Holistic Well-being
• •Empowerment
• •Authenticity and Empathy
• •Professionalism and Trust

Best Practices

• •Always Write from a Place of Empathy: Start every piece of copy by considering the client's emotional state. Use "you" and "we" to create a sense of partnership. Acknowledge their struggles before offering solutions (e.g., "Feeling overwhelmed is exhausting..." instead of "Buy my coaching service.").
• •Maintain a Supportive, Gentle Tone: Avoid aggressive sales language, fear-based tactics, or overly clinical terms. Use words like "guide," "support," "journey," "explore," and "discover." The goal is to invite, not demand.
• •Weave in the Founder's Story (Subtly): Periodically reference Susie's personal experience with burnout and recovery. This is the brand's most unique asset. Phrases like, "I know from my own journey that..." or "One thing that helped me was..." reinforce authenticity and build trust.
• •Focus on Benefits, Not Just Features: Instead of just saying "Clinical Reflexology," explain the benefit: "Find deep relaxation and release tension with a calming Clinical Reflexology session designed to restore your body's natural balance."
• •End with an Empowering Call-to-Action: Every piece of content should guide the reader toward a positive next step, even if it's not a sale. CTAs should feel like gentle invitations, such as "Ready to take the first step?", "Explore how coaching can help," or "Learn more about finding your balance."场所

Social Perception

Credible, compassionate, professional, trustworthy, and providing genuine care; perceived as a personal brand rather than a large, impersonal corporation.

Copy Examples

• •Pause. Breathe. Did you know that the space between a trigger and your reaction is where your power lies? It's in that small moment you can choose calm over chaos. This week, let's practice finding that space. It's not about perfection; it's about presence. #FindYourCalm #Mindfulness #WellbeingJourney #LifeCoach
• •Feeling Overwhelmed? It's Time to Reclaim Your Peace. The constant pressure of work and life can leave you feeling drained and disconnected. But you don't have to navigate it alone. Based on my own journey through burnout, I offer compassionate, professional coaching and reflexology to help you manage stress and rediscover your balance. Learn more and book a confidential consultation.
• •Your Path to a Calmer, Healthier You Starts Here. Professional coaching and holistic therapies designed to help you navigate life's challenges with confidence and peace.
• •Feeling stuck? 3 small steps to move forward today
• •The Myth of 'Having It All Together': Why It's Okay to Not Be Okay