Brand Tone

Empowering, Accessible, and Encouraging

Brand Values

• •Creativity
• •Entrepreneurship
• •Empowerment

Best Practices

• •Always Use Empowering Language: Consistently use verbs and phrases that inspire action and confidence, such as "transforma" (transform), "crea" (create), "emprende" (start a business), and "aprende a tu ritmo" (learn at your own pace).
• •Maintain a Friendly and Accessible Voice: Write as if you're speaking to a creative friend. Use contractions, emojis where appropriate (especially on social media), and ask engaging questions to foster a sense of community. Avoid corporate jargon.
• •Highlight the "Hobby to Business" Angle: In most communications, connect the creative act with its entrepreneurial potential. This is a core part of the brand's value proposition and should be reinforced consistently across all channels.
• •Showcase, Don't Just Tell: Let user-generated content and high-quality visuals of the final products do the talking. Encourage students to share their work using a specific hashtag. Reposting their creations validates their efforts and provides powerful social proof that reinforces the brand's promise.
• •Be Consistent with Calls-to-Action (CTAs): Ensure CTAs are clear, direct, and consistent. Phrases like "Inscríbete ahora," "Compra el curso," and "Empieza a crear hoy" should be used regularly, often paired with a mention of the current discount to create urgency.

Social Perception

Positive and Aspirational. Viewed as a legitimate and inspiring source for learning new, monetizable skills, fostering trust and credibility.

Copy Examples

• •Dream of your own business? 🕯️ Transform your passion for candles into income. Our online Handmade Candles course gives you all the tools to start selling from home. Enroll today with an 80% discount and light up your future!
• •Relax, create, and learn something new. 🧼 Our handmade soap courses are the creative therapy you need. Discover how to make your own soaps with natural ingredients and surprise everyone. Ready for your new hobby?
• •From this... to this. ✨ Learn to create amigurumis and sell your creations. Link in bio for a quick start. #Amigurumi #Entrepreneurship #DIY
• •Subject: Still thinking about creating? Your opportunity is here. Body: Hi, [Name]! We saw you were interested in our Professional Manicure course. Imagine having the freedom to be your own boss and manage your schedule. Thousands of students have already achieved it. Don't miss the chance to turn your talent into your job. The 80% discount is still active for a limited time!
• •100% Online Courses to Start a Business. Learn a new craft from scratch and create the business of your dreams. Join over 5,000 successful students.