Brand Tone

Uplifting & Positive, Friendly & Approachable, Whimsical & Artistic, Heartfelt & Genuine

Brand Values

• •Positivity & Joy
• •Connection
• •Artistry & Creativity
• •Thoughtfulness & Care
• •Authenticity

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., uplifting, whimsical, genuine) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Feeling" Words: Incorporate words that evoke positive emotions like "joy," "brighten," "cheer," "warmth," "connect," "celebrate," and "inspire."
• •Tell Stories (Even Small Ones): Frame product descriptions or social media posts around the story of connection or the positive impact the item can have, rather than just its physical attributes.
• •Maintain Visual and Textual Harmony: Ensure that the copywriting style complements the brand's visual identity (colorful, artistic, whimsical). The words should feel like they belong with the images.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, approachable, and positive tone. Let the brand's genuine personality shine through in interactions.

Social Perception

A small, passion-driven business. A source for cute, artistic, and cheerful stationery. A brand that aims to spread positivity and facilitate personal connections.

Copy Examples

• •Headline: "Send a Little Sunshine: Brighten Someone's Day with Life Bursts!" Body: "Our vibrant cards and gifts are designed to spread smiles and spark joy. Because every day deserves a burst of happiness."
• •Social Media Post: "Feeling grateful for the little things today! ✨ Like a handwritten note that warms the heart. Who would you send a little burst of love to? #LifeBursts #SpreadJoy #SendACard"
• •Product Description (for a birthday card): "Another trip around the sun deserves a celebration as unique as they are! This card isn't just paper and ink; it's a hug, a high-five, and a happy dance all rolled into one. Send a burst of birthday cheer!"
• •Email Subject Line: "A Little Pick-Me-Up (From Us to You!) 💌" Email Body Snippet: "Hi [Customer Name], just a little note to say we appreciate you! We hope our creations bring as much joy to your life as you bring to ours. Explore our latest bursts of inspiration..."
• •About Us Snippet: "At Life Bursts, we believe in the power of a simple gesture to make a big impact. Founded by artist Brianna, our colorful creations are little sparks of joy, designed to help you connect, celebrate, and share a smile."