Brand Tone

Positive, Energetic, Uplifting

Brand Values

• •Positivity and Happiness
• •Comfort and Quality
• •Inspiration and Upliftment
• •Accessibility

Best Practices

• •Focus on the "Feel Good" Benefit: Highlight how the products make the customer feel – the emotional benefit of joy, comfort, or a "burst of energy" – rather than just listing features.
• •Avoid overly complex sentences or vocabulary.
• •Use positive and uplifting language.
• •Incorporate relevant hashtags to increase visibility and engagement.
• •Highlight the affordability of the products with phrases like "You'll love our prices."

Social Perception

A brand that promotes happiness, positivity, and affordable comfort in everyday life.

Copy Examples

• •"All with special messages to lift your spirits or enlighten and cheer those around you with positive quotes and colorful vibes."
• •Feel Good Gear, Gifts and Gadgets
• •Little everyday things we love that give us pleasure, sparks a burst of energy and puts a smile on our faces
• •#PositiveVibes #GoodDayHoodie #LifeBurstsStyle
• •#MorningMotivation #DreamBig #LifeBurstsHome