Tono de Marca

The predominant tone is youthful, affectionate, and aspirational, blending a friendly, whimsical approach with a direct sales message. It is characterized by being trendy, sentimental, and reassuring.

Valores de Marca

• •Connection and Affection
• •Accessibility and Trust
• •Trend-Consciousness

Mejores Prácticas

• •Always Weave in 'Affection' and 'Magic': The brand's strength lies in its sentimental and whimsical positioning. Every piece of copy, from product descriptions to social media captions, should reflect themes of love, connection, secrets, or a touch of magic.
• •Maintain a Youthful, Emoji-Rich Language: Consistently use emojis (✨, 🌻, ❤️, 💖) that align with the brand's friendly and modern feel. Keep sentences relatively short and direct, especially on Instagram and TikTok, to cater to a younger audience's communication style.
• •Localize and Build Trust Explicitly: Continue to emphasize Peru-specific benefits like 'Pago Contra Entrega,' 'Yape/Plin,' and 'Envío Gratis a todo el Perú.' This builds significant trust and removes purchase barriers for the target market.
• •Tell a Story with Every Product: Instead of just listing features, frame each product as a solution to an emotional need. The sunflower necklace isn't just jewelry; it's a 'hidden message.' The spinner ring isn't just an accessory; it's a 'tool for calm.' This narrative approach enhances the brand's value.
• •Encourage User-Generated Content: Create campaigns or calls-to-action that ask customers to share the story behind their gift or how they use their Lieve product (e.g., '#MiHistoriaLieve'). This will help build the social proof and third-party validation the brand currently lacks, turning customers into advocates.

Percepción Social

The social perception of Lieve Store is primarily shaped by its own content due to a lack of independent online reviews. It indicates a receptive and engaged audience, particularly on TikTok, and targets the Peruvian market. The absence of third-party reviews suggests low brand recognition and a potential area for improvement in building social proof.

Ejemplos de Copy

• •Some secrets are too beautiful to keep. 🌻 Our personalized 'You Are My Sun' necklace holds a hidden message of love, just for them. Tap to make their day brighter. #LieveStore #RegalosConAmor #JoyeriaPerú
• •(Sound: Calming ASMR/trending chill audio) POV: You found the perfect, subtle way to manage daily stress. Our spinner rings are here to keep your hands busy and your mind calm. ✨ Link in bio! #Ansiedad #AntiEstres #HechoConAmor #Lieve
• •Stop searching for the perfect gift—you've found it. ❤️ Our Eternal Love set is more than just jewelry; it's a promise. With free shipping and pay-on-delivery across Peru, surprising them has never been easier. Shop now. #LieveGifts #AmorEterno
• •Magic You Can Wear. Discover our new collection of mood and sentiment jewelry. Each piece tells a story. What will yours say? #LieveMagic #NewCollection
• •Hey [Customer Name], ready for a little magic? ✨ We noticed you liked our collection and we've just added something special we think you'll love. Plus, enjoy free shipping on your next order, just for being part of the Lieve family. #FamiliaLieve