Brand Tone

Supportive, Creative, and Approachable

Brand Values

• •Customer-Centric Support
• •Empowering Creativity (DIY Spirit)
• •Quality and Craftsmanship
• •Affordability
• •Personalization

Best Practices

• •Always Lead with the Solution: Frame every product, whether it's a decal or a home gadget, as a simple solution to a common problem. Focus on the benefit for the customer (e.g., 'save money,' 'get organized,' 'add a personal touch').
• •Use Empowering and Encouraging Language: Employ words like 'your,' 'you,' and 'together.' Use phrases like 'bring your vision to life,' 'create your own,' and 'we make it easy,' which put the customer in control and position the brand as a supportive partner.
• •Maintain the 'Family Business' Warmth: Even on the more product-focused main website, infuse the copy with approachability. Tell the story of the brand on the 'About Us' page. Use a friendly, conversational tone rather than a sterile, corporate one.
• •Highlight 'Easy & Beautiful': These two concepts are at the core of the brand's appeal. In every piece of copy, try to connect the ease of use with the high-quality, beautiful result the customer will achieve.
• •Incorporate Social Proof: Leverage the brand's excellent reputation. Use phrases like 'customer favorite' or feature testimonials and user-generated photos in marketing materials to build trust and show real-world results.

Social Perception

The social perception of Liemanco is overwhelmingly positive, driven almost entirely by its performance as an Etsy seller. Customers frequently describe the brand as reliable, with high-quality products that are easy to use and look professional. Key themes from customer reviews and public comments include: Excellent Quality, Ease of Application, Outstanding Customer Service, Trustworthiness.

Copy Examples

• •Your kitchen just got a clever new helper! ✨ Say goodbye to cluttered drawers with our new Magnetic Knife Holder. It’s sleek, secure, and so simple to install—giving you more space for what really matters: creating delicious meals. Ready for a little kitchen magic? Tap to shop!
• •Planning your big day? Don't let your budget stop you from having the stunning welcome sign you've always dreamed of. Our DIY mirror decals are beautifully crafted and surprisingly simple to apply. Create a high-end look for a fraction of the cost. Let's make your vision come to life, together.
• •Your Home, Your Style. From personalized event decor to clever solutions for modern living, we provide the tools to make your space uniquely yours. Easy to use, beautifully designed. Explore our collections.
• •A little treat to spark your creativity! ✨
• •Give your storefront the professional touch it deserves. Our custom vinyl decals are crafted from high-quality, permanent vinyl to make your logo or business hours stand out. We know you have a business to run, so we’ve made application incredibly simple. Each order includes easy-to-follow instructions and a video guide to ensure a perfect finish. Let's get your business noticed!