Brand Tone

Inspirational and Encouraging, Gentle and Comforting, Positive and Hopeful, Mindful and Reflective, Sincere and Personal, Poetic and Soft

Brand Values

• •Self-love and Personal Growth
• •Positivity and Resilience
• •Mindfulness and Inner Peace
• •Compassion and Connection
• •Authenticity
• •Meaningful Giving
• •Sustainability

Best Practices

• •Embrace Simplicity and Sincerity: Use clear, gentle, and heartfelt language. Avoid overly complex jargon or overly promotional tones. The power of Lief Leven's messages often lies in their straightforward emotional honesty.
• •Focus on "You" and Empowerment: Address the reader directly and focus on their feelings, growth, and well-being. Frame messages in a way that empowers and validates their experiences.
• •Incorporate Poetic Elements: Even in prose, maintain a slightly lyrical or thoughtful quality. Short, impactful sentences or phrases can echo the style of the brand's popular poems.
• •Maintain Visual and Verbal Harmony: Ensure that the visual elements (soft colors, natural textures, gentle imagery) complement the soft and inspiring tone of the copy.
• •Always Infuse Positivity and Hope: Even when acknowledging difficulties, the overarching message should be one of hope, resilience, and the possibility of finding light.

Social Perception

A Source of Comfort and Inspiration, Heartfelt and Authentic, High Quality and Aesthetically Pleasing, Trustworthy, Associated with "Small Happiness"

Copy Examples

• •Product (e.g., Journal): "For your thoughts, your dreams, your quiet moments. This journal is a gentle space to meet yourself, page by page. Embrace your story."
• •Social Media Post (General Encouragement): "Pause. Breathe. Remember the strength within you and the light that never dims. You are growing, even on the quiet days. ✨ #LiefLeven #SelfLove #InnerPeace"
• •Email Newsletter Subject: "A Little Ray of Sunshine for Your Inbox ☀️" Body Snippet: "Hello [Name], just a little reminder from Lief Leven: you are cherished. We’ve curated some new pieces to bring a touch of warmth and inspiration to your everyday. [Link to new products]"
• •Website Banner (for a tea collection): "Sip by sip, find your calm. Our new tea blends are crafted with love, for moments of gentle reflection and warmth. Discover your cup of comfort."
• •Product (e.g., Affirmation Cards): "Little cards, big comfort. Carry these words with you, let them be a soft whisper of encouragement when you need it most. You are enough, just as you are."