Brand Tone

Enthusiastic & Proud, Friendly & Approachable, Lifestyle-oriented & Modern, Practical & Solution-Oriented, Playful & Creative

Brand Values

• •Quality & Durability
• •Sustainability & Responsibility
• •Innovation & Design
• •Functionality & Versatility
• •Customer Focus & Individuality
• •Passion & "Liebe zum Detail" (Love for Detail)

Best Practices

• •Emphasize "Made in Germany" Quality & Innovation: Consistently weave in phrases that highlight the German engineering, high-quality EPP material, durability, and innovative design. This reinforces core brand values.
• •Maintain a Friendly, Enthusiastic, and Slightly Playful Voice: Use positive language, exclamation points where appropriate, and address the customer directly and warmly. Incorporate the idea of the "favorite" (Lieblings) aspect.
• •Focus on Solutions and Lifestyle Benefits: Don't just list features; explain how the Lieblingskorb makes life easier, more stylish, or more sustainable. Connect the product to desirable lifestyle activities like picnics, organized shopping, and eco-conscious living.
• •Highlight Sustainability as a Key Value: Regularly mention the recyclable nature of EPP, sustainable production, and the basket’s role in reducing reliance on single-use bags. This appeals to the environmentally conscious consumer.
• •Encourage Customization and Community: Invite customers to personalize their baskets and share their experiences. Use user-generated content where possible to build a sense of community and showcase the product's versatility in real-life scenarios. Refer to the "Lieblingskorb family."

Social Perception

Positive, Premium Product, Sustainable Choice, Innovative & Unique, Gift-Worthy

Copy Examples

• •Headline: Your Everyday Adventure Starts with Lieblingskorb. Body: From market hauls to sunny picnics, carry it all in style and sustainability. Our German-engineered EPP basket isn't just a basket; it's your new favorite companion. Lightweight, durable, and oh-so-versatile. Design yours today! #Lieblingskorb #SustainableStyle #MadeInGermany
• •Headline: Quality You Can Feel. Innovation You'll Love. Body: Say goodbye to flimsy bags and hello to the robust, insulating power of a Lieblingskorb. Crafted with precision in Germany, it’s 100% recyclable and built to last. Keep your groceries fresh and your style on point. What color will your Lieblingskorb be?
• •Headline: More Than Just a Basket. It's a LIEBLINGSKORB. Body: Your groceries’ best friend, your picnic partner, your stylish storage solution. Our EPP wonder is light as a feather, strong as an ox, and keeps things cool (or warm!). Join the Lieblingskorb family and experience the difference. #MyLieblingskorb #VersatileDesign
• •Headline: Sustainable Shopping Never Looked So Good. Body: Make a statement for quality and the planet! Our Lieblingskorb is lovingly made in Germany from 100% recyclable EPP, designed to make your errands easier and more enjoyable. Durable, washable, and endlessly customizable.
• •Headline: The Last Shopping Basket You'll Ever Need? Probably. Body: We’re serious about quality. That’s why your Lieblingskorb is built to withstand daily life, keep its shape, and even insulate your food. It’s the smart, stylish, sustainable choice for anyone who appreciates the best. Discover the German art of carrying!