Brand Tone

Empowering, Educational, Inclusive, and Playful. It is modern, tasteful, and trustworthy.

Brand Values

• •Empowerment and Self-Love
• •Quality and Safety
• •Education and Destigmatization
• •Intimacy and Connection
• •Aesthetics and Modernity

Best Practices

• •Lead with a Wellness and Empowerment Angle: Frame all communication around self-care, connection, and empowerment. The product is a tool; the ultimate benefit is emotional and physical well-being.
• •Use Inclusive and Positive Language: Speak to a diverse audience, avoiding gendered stereotypes. Use uplifting and affirming language that normalizes conversations about sexuality.
• •Highlight Quality and Safety: Always mention key quality indicators like "body-safe silicone," "natural ingredients," "Made in Germany," and "free from preservatives" to build and maintain trust.
• •Focus on the "Why," Not Just the "What": Instead of only listing features, describe the experience and emotional benefits. For instance, instead of "10 vibration modes," try "Explore 10 ways to discover your pleasure."
• •Maintain a Consistent, Sophisticated Tone: Keep the language and visuals elegant and modern. The tone should feel like a trusted, worldly friend offering advice —knowledgeable but never clinical, playful but never crude.

Social Perception

Liebesfreunde is perceived as a high-quality, trustworthy, and sophisticated brand within the sexual wellness market. Customers see it as a reliable source for safe and effective products that enhance their intimate lives. The educational approach fosters a perception of the brand as an expert in the field. This positive image is reinforced by favorable online reviews and mentions that commend the quality of their products.

Copy Examples

• •Your Tuesday just got better. Self-care isn't just a Sunday thing. Take a moment to reconnect with what makes you feel good. Our toys are designed with your pleasure and well-being in mind —always body-safe, always beautiful. #Liebesfreunde #SelfLoveJourney
• •Melt the day away. Our Bio-Massagekerze is more than just a candle. It's an invitation. Made with natural, skin-nourishing ingredients, its warm oil is perfect for a sensual massage that relaxes muscles and awakens the senses. Light the flame, and let the connection begin.
• •Let's talk about pleasure.
• •Sexual wellness, beautifully reimagined. Explore our curated collection.
• •Better intimacy starts here. At Liebesfreunde, we believe connection is key. That ’s why we create high-quality, beautifully designed wellness products to help you and your partner explore new moments of pleasure and relaxation. Discover fun and variety, made in Germany.