Brand Tone

Aspirational, elegant, and warm; polished and sophisticated yet approachable, evoking a nostalgic, carefree coastal living combined with modern refinement. Confident in quality and focused on functional benefits.

Brand Values

• •Timeless Quality
• •Practical Elegance
• •Family and Legacy
• •Coastal Lifestyle
• •Community and Female Entrepreneurship

Best Practices

• •Lead with the Lifestyle: Always frame the product within the context of the aspirational coastal lifestyle. Use evocative words like "seaside," "sun-soaked," "coastal," and "adventure."
• •Balance Elegance and Practicality: Consistently pair sophisticated language ("polished," "elegant," "refined") with functional benefits ("absorbent," "comfortable," "effortless") in your copy. This reinforces your core value proposition.
• •Tell the Founder's Story: Weave the brand's origin story into your marketing where appropriate. Phrases like "Inspired by family," "Born in Newport Beach," or "A mother's vision" add authenticity and emotional connection.
• •Use a Warm and Inclusive Voice: While the brand is aspirational, the tone should remain warm and inviting. Address the customer as part of a shared community that values family, quality, and beautiful moments.
• •Maintain Visual and Textual Consistency: Ensure that the polished, clean, and sun-lit aesthetic of your photography is matched by copy that is equally clean, well-crafted, and free of overly casual slang. The language should be as premium as the products themselves.

Social Perception

Primarily shaped by its own branding, perceived as a premium, boutique brand created by a mother for families who appreciate quality and a polished aesthetic. Cultivates an aspirational, community-oriented image, targeting discerning customers who value style and function.

Copy Examples

• •From morning sandcastles to afternoon gelato. Our Terry Cloth Blazer is the perfect, polished layer for a full day of seaside adventures. Effortless, absorbent, and endlessly stylish. #LidoLiving #BeachToBistro
• •The Art of Coastal Living. Discover our collection of sophisticated terry cloth essentials, designed in Newport Beach for the entire family. Timeless style meets practical comfort.
• •Just In: The Family Collection. Inspired by a lifetime of coastal memories, we are thrilled to introduce our signature terry cloth styles for men and women. Match your little ones or define your own effortless elegance. The Lido lifestyle is now for everyone.
• •Tired of choosing between practical and polished? At Lido Beachwear, we believe you deserve both. Our hand-finished terry cloth dresses and shorts keep your little ones dry and comfortable while always looking effortlessly chic. Experience the perfect blend of function and style.
• •Made for sun-drenched days and spontaneous twirls. Our signature terry cloth dress, with its classic collar and sweet scalloped hem, is the essence of childhood charm. Its plush, absorbent fabric makes it the ideal piece for drying off after a dip in the ocean, keeping her comfortable and stylish on the way to your next adventure.