Brand Tone

Approachable and service-oriented for general communications, and enthusiastic and sophisticated for targeted marketing and connoisseur engagement.

Brand Values

• •Quality and Variety
• •Convenience and Efficiency
• •Customer Focus
• •Collaboration and Community
• •Responsibility

Best Practices

• •Maintain a Dual-Tone Strategy: Use an approachable, service-focused tone for general communications and a more sophisticated, enthusiastic tone for targeted marketing and events.
• •Highlight Core Values: Consistently emphasize quality, variety, and convenience in all marketing materials. The 48-hour delivery promise is a strong and memorable selling point.
• •Showcase a Wide Selection: Regularly feature different products from the extensive catalog, from popular brands to niche and premium items, to appeal to a broad audience.
• •Promote Community and Collaboration: Continue to engage in partnerships and events that build a community around the brand and enhance its reputation among connoisseurs.
• •Emphasize Responsible Consumption: Include messages about responsible drinking in promotional materials, especially for events, to demonstrate social awareness and build trust.

Social Perception

Positive, reliable source for quality beverages, a key player in creating exclusive experiences for enthusiasts, and a reputable supplier within its niche.

Copy Examples

• •Your Favorite Drinks, Delivered in 48 Hours. At Licorcash, we bring the best selection of spirits, wines, and beers directly to your door. Whether you're stocking up your bar or looking for the perfect gift, we have you covered. Explore our catalog and enjoy fast, reliable delivery.
• •Discover the Spirit of Celebration. From rare collector's editions to your favorite everyday brands, Licorcash offers a world of flavor. Let us be a part of your special moments with our curated selection of premium liquors.
• •For the Connoisseur in You. Join us for an exclusive tasting event in partnership with Cigar Shop Magazine. Experience the perfect pairing of fine rums and premium cigars in an evening dedicated to the art of good living.
• •The Best of Both Worlds: Quality and Convenience. Licorcash serves both private customers and businesses with the same commitment to excellence. Get the best prices on bulk orders and enjoy our extensive catalog of beverages for your home or establishment.
• •Unleash Your Inner Mixologist. Ready to craft the perfect cocktail? Licorcash has everything you need, from premium gins and vodkas to a wide range of liqueurs and mixers. Let your creativity flow and make every drink a masterpiece.