Brand Tone

Knowledgeable, Passionate, Caring, Sophisticated, Inspirational

Brand Values

• •Efficacy & Results-Driven
• •Innovation & Science
• •Natural Ingredients & Quality
• •Sustainability & Responsibility
• •Transparency & Honesty
• •Customer-Centricity
• •Passion

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by explaining the "why" and "how" behind product benefits and ingredient choices, reinforcing the knowledgeable and trustworthy aspects of the brand.
• •Embrace "Cosmetic Engineering" with Clarity: Use the term "cosmetic engineering" consistently but always explain it in terms of tangible benefits (innovation, efficacy, problem-solving) to make it accessible and highlight the scientific yet natural approach.
• •Infuse Passion and Storytelling: Share the brand's origin story, the founder's passion, and the journey of sourcing ingredients. This builds an emotional connection and reinforces the enthusiastic and caring tones.
• •Speak the "LICOLOVER" Language: Continue to foster a sense of community by using inclusive language and addressing customers with a personal and caring touch, reflecting the brand's customer-centricity.
• •Maintain Sophistication in Simplicity: While detailing scientific aspects, ensure the overall language remains elegant, clear, and aspirational. Focus on the beautiful results and the premium experience of using Lico Cosmetics.

Social Perception

Effective & High Quality, Trustworthy & Scientific, Natural & Safe, Innovative, Good Customer Service, Premium Brand, Growing Reputation

Copy Examples

• •Headline: Unlock Your Skin's Potential. Discover Lico Engineering. Body: Tired of empty promises? At Lico Cosmetics, we unite potent natural actives with cutting-edge cosmetic engineering. Experience visibly transformed skin, crafted with passion and precision in Spain. Your journey to radiant confidence starts here. #LicoScience #RealResults
• •Headline: The Secret to Ageless Eyes? Icelandic Essence & A Touch of Lico Magic. Body: Our E-Peptide Eye Serum isn't just a cream; it's a testament to our belief in nature perfected by science. We meticulously source a powerful peptide complex and blend it with unique botanicals to target puffiness, dark circles, and fine lines. See the Lico difference. Feel the Lico love. #LOVELICO #EngineeredByNature
• •Headline: More Than Just Ingredients. It's a Lico Promise. Body: We travel the globe, from the African plains to Mediterranean groves, to bring you the purest, most effective botanicals. Then, our engineers unlock their full power. Transparent, sustainable, and always formulated with your skin's health as our priority. That's the Lico commitment. #SustainableBeauty #TransparentSkincare
• •Headline: Your Skin Has a Story. Let Lico Help You Write Its Most Radiant Chapter. Body: Each Lico formulation is born from a deep understanding of your skin's needs. Whether it's luminosity, firmness, or clarity you seek, our targeted treatments offer solutions backed by science and inspired by the earth's finest. Join the #LICOLOVERS community and embrace your best skin.
• •Headline: The Lico Glow: Engineered for You, Loved by Your Skin. Body: Experience the synergy of advanced cosmetic engineering and the gentle efficacy of nature. Our award-winning formulas are more than just skincare; they're a daily ritual of self-care, delivering the visible results you deserve and the healthy radiance you crave. #SmartMediterraneanCosmetics #InnovationInSkincare