Brand Tone

Playful & Humorous, Sex-Positive & Normalizing, Modern & Approachable, Confident & Direct, Adventurous & Fun-Loving, Discreet (in promise)

Brand Values

• •Pleasure Enhancement
• •Intimacy & Connection
• •Fun & Novelty
• •Quality & Safety
• •Openness & Destigmatization
• •Innovation

Best Practices

• •Embrace Playfulness, Avoid Crudeness: Use witty wordplay, humor, and a lighthearted approach. Steer clear of vulgar or overly explicit language. The goal is fun and approachable, not shocking.
• •Focus on "Shared Fun" and "Enhanced Experience": Frame the product as something that benefits both partners and adds a new dimension of enjoyment and connection to their intimacy.
• •Use Evocative Flavor Language: Appeal to the senses by describing tastes and sensations. Words like "delicious," "juicy," "creamy," "zesty," "tantalizing" can be effective when used appropriately.
• •Maintain a Confident, Normalizing Voice: Speak about oral sex and pleasure openly and without shame. This helps destigmatize the topic and makes customers feel comfortable.
• •Incorporate Emojis and Modern Slang (Judiciously): Reflect the brand's modern, social-media-savvy persona by using relevant emojis (👅, 😉, 🔥,🍓,🍫) and contemporary, positive slang where appropriate, especially in social media captions. Ensure it aligns with the target audience.

Social Perception

Lick Sleeve is largely perceived as a "game-changer" by its users and a quirky, interesting product by the broader audience familiar with it. It successfully positions itself in the "fun" category of sexual wellness rather than the purely "functional" or "medical" one.

Copy Examples

• •Headline: Turn Your Tongue into a Joy Stick! 🕹️ Body: Lick Sleeve: Deliciously fun flavors that'll make you both say 'Game On!' for oral pleasure. What's your high score going to be tonight? #TastyFun #OralUpgrade
• •Headline: Oral Just Got a Flavor Makeover. You're Welcome. 😉 Body: Tired of the same old routine? Unwrap a Lick Sleeve and discover a world of delicious sensations. Strawberry, Chocolate, Piña Colada... which adventure will you choose first? Explore now! #LickSleeve #FlavorAdventure
• •Headline: Warning: May Cause Extreme Happiness (and sticky fingers). Body: Our Lick Sleeves are designed for one thing: mind-blowing pleasure. Made with body-safe materials and irresistible flavors. Ready to make some delicious memories? #PleasurePositive #SweetTreats
• •Headline: Relationship Status: Deliciously Intimate. ❤️🔥 Body: Spice things up and get closer than ever. Lick Sleeve adds a playful, tasty twist to your intimate moments. Because connection should always be this fun (and flavorful!). #IntimacyGoals #CoupleFun
• •Headline: Don't Just Give Head, Give *Gourmet* Head. Body: Elevate the experience from routine to "OMG, that was amazing!" with Lick Sleeve. It's the tasty secret to unforgettable oral. Your partner (and your tastebuds) will thank you. #OralMagic #SexualWellness