Brand Tone

Empowering, Confident, Bold, Vibrant, Fun, Playful, Approachable, Community-Focused, Aspirational, and Fashion-Forward

Brand Values

• •Self-Confidence & Empowerment
• •Individuality & Self-Expression
• •Inclusivity
• •Community & Sisterhood
• •Quality & Comfort
• •Passion & Drive
• •Giving Back

Best Practices

• •Embrace "Unapologetic" Confidence: Use strong, active verbs and empowering adjectives. Write as if you're speaking to a confident friend, encouraging them to shine even brighter. Avoid hesitant or overly modest language.
• •Infuse Vibrancy and Energy: Reflect the bold prints in your word choice. Use vivid descriptions and a playful, energetic tone. Don't be afraid of a well-placed emoji or exclamation point where appropriate for the platform (especially social media).
• •Foster Community & Inclusivity: Use inclusive language like "LiCi Babes," "sisterhood," "every body." Highlight user-generated content and customer stories to show real women loving the brand.
• •Speak to the "Feeling": It's not just about the clothes, but how they make the wearer *feel* – confident, sexy, powerful, comfortable. Emphasize this emotional benefit in your copy.
• •Maintain a Consistent Voice Across Platforms: While the specific content might vary (e.g., a detailed blog post vs. a short TikTok caption), the underlying tone of empowerment, confidence, and vibrancy should remain consistent. Create a simple brand voice guide with key phrases and "do's and don'ts" for anyone writing copy.

Social Perception

The brand is generally perceived positively, with customers appreciating its unique and vibrant designs, the confidence and comfort it provides, and its empowering and community-oriented approach. However, some concerns exist regarding pricing, suitability for intense workouts versus athleisure, sizing inconsistencies, and international shipping costs.

Copy Examples

• •Headline: Don't Just Show Up. Stand Out. Body: Your workout is a celebration of your strength. Your LiCi Fit is the exclamation point. Unleash your power in [New Collection Name] – designed to move with you, flatter every curve, and turn heads. #LiCiFit #UnapologeticallyYou
• •Social Media Post: Confidence looks good on you, babe. 😉 Our [Specific Product, e.g., Viper Scrunch Leggings] aren't just activewear; they're your second skin, daring you to own every moment. Feel the fit, love the print, conquer your day. ✨ #LiCiBabe #EmpoweredByLiCi
• •Product Description Snippet: Why blend in when you were born to do anything but? The [Product Name] features our signature buttery-soft fabric and a print that’s as bold as your ambitions. Get ready to feel as incredible as you look.
• •Email Subject: Ready to Electrify Your Energy? 🔥 Email Body: Hey [Customer Name], life’s too short for boring activewear. The new [Collection Name] has just dropped, bringing fierce prints and the confidence-boosting fit you love from LiCi Fit. It’s time to ignite your inner fire. Shop now before it’s gone!
• •Ad Copy: They’ll stare. Make it worth their while. LiCi Fit: Activewear that celebrates your strength, your curves, and your unapologetic vibe. Discover your new favorite set. #OwnYourCurves #LiCiFitMovement