Brand Tone

Supportive & Accessible, Practical & Solution-Oriented, Encouraging & Motivational, Direct & Informative

Brand Values

• •Accessibility & Affordability
• •Quality & Durability
• •Innovation & Convenience
• •Customer Satisfaction & Support
• •Health & Well-being Integration

Best Practices

• •Emphasize Accessibility and Affordability: Always highlight how Lichico makes fitness achievable for everyone, regardless of budget or space constraints. Use phrases like 'fitness for all,' 'your budget-friendly gym,' 'quality without the premium price.'
• •Focus on Practical Solutions: Frame product benefits around solving real-life problems for users (e.g., 'too busy for the gym,' 'no space for bulky equipment,' 'want to be active while working'). Showcase convenience and ease of integration into daily life.
• •Maintain a Supportive and Encouraging Voice: Use positive and motivational language. Position Lichico as a partner in the user's fitness journey. Words like 'your partner,' 'we support you,' 'achieve your goals' can be effective.
• •Be Clear, Direct, and Benefit-Driven: While being friendly, ensure product information is straightforward. Clearly articulate the key features (quiet operation, portability, shock absorption) and translate them into tangible user benefits (undisturbed work, easy storage, joint protection).
• •Showcase Real User Experiences (Authenticity): Incorporate language that reflects genuine user scenarios and testimonials where appropriate (e.g., 'perfect for my WFH setup,' 'love that I can store it under the sofa'). This aligns with their TikTok strategy and builds trust.

Social Perception

Lichico is generally perceived as a provider of affordable and convenient home fitness solutions, particularly for walking and light jogging. The brand is seen as a good entry point for home fitness. Areas for improvement include product consistency, durability under heavy use, and customer service experiences.

Copy Examples

• •Headline: Make Every Step Count, Even at Your Desk. Body: Too busy for the gym? With Lichico's ultra-quiet under-desk treadmill, you can seamlessly blend work and wellness. Stay active, boost energy, and hit your fitness goals without ever leaving home. Affordable, compact, and designed for your life. #WorkFromHomeFitness #LichicoHealth
• •Headline: Your Home Gym Starts Here. Quality Fitness, Wallet-Friendly Prices. Body: Lichico Fitness believes everyone deserves to feel their best. That's why we offer professional-grade treadmills, rowers, and more, built for your home and your budget. Durable, innovative, and ready to support your journey. #AffordableFitness #HomeGymHeroes
• •Headline: Small Space? Big Fitness Goals? No Problem! Body: Discover Lichico's range of foldable and compact fitness equipment. Perfect for apartments and busy lifestyles, our smart designs ensure you never have to compromise on your workout. Get moving with Lichico – your partner in accessible wellness. #CompactWorkout #FitnessForEveryone
• •Headline: Quietly Crush Your Goals. Body: Experience the difference with Lichico's advanced brushless motor technology – powerful performance that won't disturb your household or your workflow. Focus on your fitness, we'll take care of the noise. #QuietWorkout #LichicoInnovation
• •Headline: From Passion Project to Your Fitness Partner. Body: Lichico Fitness was born from a simple idea: quality fitness should be within reach for everyone. We're dedicated to providing innovative, durable, and affordable equipment to help you build a healthier, happier you. Join the Lichico community today! #OurMission #YourHealth