Brand Tone

Passionate, Enthusiastic, Approachable, Friendly, Community-Oriented, Knowledgeable, Modern

Brand Values

• •Love of Reading & Literature
• •Discovery & Knowledge
• •Customer Connection & Service
• •Community Building
• •Accessibility & Variety

Best Practices

• •Embrace 'Your Literary Destination': Consistently use language that positions El Lector as a welcoming guide and gateway to the world of books, rather than just a store. Phrases like 'discover,' 'explore,' 'your connection to...' reinforce this.
• •Show, Don't Just Tell, Your Passion: Instead of saying 'we love books,' demonstrate it. Share staff favorites with genuine enthusiasm, use vivid descriptions for new arrivals, and create content that celebrates the joy and impact of reading.
• •Foster Community Actively: Regularly highlight local authors, engage with reader comments thoughtfully, promote book clubs or reading groups (even if informal), and use inclusive language ('our community,' 'let's explore together').
• •Stay Current but Authentic: While embracing trends like #BookTok, ensure the content feels genuine to the brand's core love for literature. The tone can be playful and modern, especially on platforms like TikTok, but should always tie back to the value of reading.
• •Maintain a Unified Voice with Platform Nuances: While the core tone (passionate, approachable, community-oriented) should be consistent, adapt the expression to each platform. LinkedIn will be more formal ('Grupo El Lector'), while TikTok can be more informal and visual. Ensure all communications, from website copy to social media replies, reflect these core tonal attributes.

Social Perception

Trusted Literary Destination, Cultural Hub, Modern & Engaged, Established & Reputable

Copy Examples

• •✨ Just landed! The book everyone's talking about is NOW on our shelves and online. Dive into [Book Title] and discover your next obsession. What story will you lose yourself in this week? #ElLectorPanama #NewRelease #MustRead #BookLoversPanama
• •Panamá, let's celebrate our stories! 🇵🇦 Join us this Saturday at [Time] for an unforgettable evening with local author [Author's Name] at our [Mall Name] store. Meet, greet, and get your book signed! More than a bookstore, we're a community. #AutoresPanameños #ElLectorEventos #CulturaPanama #ComunidadLectora
• •Your next literary adventure is just a click away! 📚 Explore thousands of titles from the comfort of your home at ellector.com.pa. Fast delivery across Panama. We are your connection to the fascinating world of literature, wherever you are. #ElLectorOnline #LeerEnCasa #LibrosPanama
• •(Video: Staff member excitedly talking about a lesser-known gem) 💬 Our team's pick of the week! [Staff Name] says '[Quote about the book]'. Discover hidden treasures and passionate recommendations at El Lector. What are you reading? #ElLectorRecomienda #BookTokPanama #AmorPorLosLibros #StaffPick
• •At El Lector, we believe every book holds a new world. 📖 We're more than a bookstore; we're a space to explore, learn, and dream. Thank you for letting us be your literary destination in Panama! #ElLectorPanama #MundoDeLetras #PasionPorLeer