Brand Tone

Passionate, knowledgeable, and community-oriented, with an evocative and appreciative undertone of advocacy for local publishers and Piedmontese cultural heritage. It's akin to a cultural institution.

Brand Values

• •Cultural Preservation
• •Support for Local Economy
• •Community Building
• •Authenticity and Curation

Best Practices

• •Always Emphasize the "Why": Every piece of copy should connect back to the mission of supporting Piedmontese culture and publishers. Don't just sell a book; sell the story behind the book and the impact of the purchase.
• •Use Evocative, Regional Language: Incorporate words and imagery that evoke the landscape, history, and culture of Piedmont. This will resonate with the target audience and reinforce the brand's niche focus.
• •Maintain a Knowledgeable and Passionate Voice: The tone should always be that of an expert who is genuinely excited about the subject. This builds trust and positions the brand as a go-to source.
• •Foster a Sense of Community: Address the audience as fellow lovers of Piedmont. Use inclusive language ("we," "our community") to make them feel part of the mission.
• •Be Transparent About the Support for Publishers: Explicitly mention how each purchase benefits local publishers. This is a powerful selling point that aligns with the values of a culturally-conscious consumer.

Social Perception

Perceived as a specialized and culturally significant entity, a valuable resource for Piedmont-related literature, and a positive force supporting local publishers. Its connection to Fondazione Enrico Eandi adds academic and cultural gravitas, with its perception largely confined to a targeted audience of Italophiles, regional history enthusiasts, and the local literary community.

Copy Examples

• •Every corner of Piedmont tells a story. We've just added a new voice to our collection. Discover [Book Title], a novel that breathes the very air of our hills and valleys. By choosing it, you're not just reading a book; you're supporting a local publisher. #LibreriaSavej #Piedmont #LocalPublishing
• •The soul of Piedmont, captured in words. Explore the works of [Author Name], a true storyteller of our region. From compelling histories to evocative fiction, find their complete collection here. #PiedmontAuthors #ItalianLiterature
• •Subject: A Journey Through Piedmontese History. Dear reader, this week we invite you to travel back in time. Our curated selection of historical books offers a window into the rich past of our region. Plus, every purchase helps a local publisher thrive. Explore our history section. #SupportLocal #PiedmontHistory
• •More than a magazine, it's a conversation about Piedmont. Subscribe to *Rivista Savej* and receive stories, insights, and discoveries about our beloved region, delivered to your door. #RivistaSavej #PiedmontCulture
• •Libreria Savej: More than a bookstore, it's the heart of Piedmont in print. We connect you with the stories, the authors, and the publishers that make our region unique. Discover a book that feels like home. #MadeInPiedmont #Bookstore